Account Reviews and wins
The Aperto Partnership managed the review.
The process is being handled by Creativebrief.
WPP’s Mindshare is the incumbent in the UK, US and other major markets.
Ingenuity is leading the review.
Collaboration to begin soon, with new campaigns expected to debut in the market in 2024.
International hotel group has expanded its partnership with the agency globally after more than four years of working together.
Creativebrief is handling the process.
The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Account spans 31 countries.