Campaign Chemistry
Campaign Chemistry: Direct Digital Holdings CEO Mark Walker
Walker chats about Direct Digital Holdings’ business model, its mission to get diverse-owned publishers on programmatic media plans and its
Campaign Chemistry: DDB Latina’s Juan Carlos Ortiz
Ortiz, who serves as president and CEO at the agency network, talks about its creative approach to Latino markets, attracting
Campaign Chemistry Rewind: Mojo Supermarket’s Mo Said
Said talks about why he launched his own agency, how the shop does things differently and how to say no
Campaign Chemistry: Reckitt’s Fabrice Beaulieu
Beaulieu, who oversees marketing and ESG at the CPG giant, talks about balancing both roles.
Campaign Chemistry: McCann Worldgroup global CEO Daryl Lee
Lee chats about his vision for the network, how creativity and technology will meld together in the future and how
Campaign Chemistry: EssenceMediacom US CEO Jill Kelly
Kelly dishes on the merger, the new branding and how the combined agency will go to market.
Campaign Chemistry: TBWA\Worldwide creative chairman John Hunt
Hunt talks about working with Nelson Mandela during apartheid and how creativity has evolved throughout his career.
Campaign Chemistry: Via Agency CEO Leeann Leahy
Leahy chats about running an independent agency in Portland, Maine, and shares why she’s optimistic about 2023.
Campaign Chemistry: Hilton CMO Mark Weinstein
Weinstein talks about his career at Hilton, working with Paris and how the brand is adapting to the future of
Campaign Chemistry: Logitech global CMO Najoh Tita-Reid
Tita-Reid chats about Logitech’s marketing transformation during the pandemic and its work with the creator economy.
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