Campaign Chemistry

Articles: 90 Results
Campaign Chemistry featuring Mark Walker

Campaign Chemistry: Direct Digital Holdings CEO Mark Walker

Walker chats about Direct Digital Holdings’ business model, its mission to get diverse-owned publishers on programmatic media plans and its

Campaign Chemistry

Campaign Chemistry: DDB Latina’s Juan Carlos Ortiz

Ortiz, who serves as president and CEO at the agency network, talks about its creative approach to Latino markets, attracting

Campaign Chemistry

Campaign Chemistry Rewind: Mojo Supermarket’s Mo Said

Said talks about why he launched his own agency, how the shop does things differently and how to say no

Campaign Chemistry

Campaign Chemistry: Reckitt’s Fabrice Beaulieu

Beaulieu, who oversees marketing and ESG at the CPG giant, talks about balancing both roles.

Campaign Chemistry

Campaign Chemistry: McCann Worldgroup global CEO Daryl Lee

Lee chats about his vision for the network, how creativity and technology will meld together in the future and how

Campaign ChemistryCampaign Chemistry featuring Jill Kelly

Campaign Chemistry: EssenceMediacom US CEO Jill Kelly

Kelly dishes on the merger, the new branding and how the combined agency will go to market.

Campaign Chemistry

Campaign Chemistry: TBWA\Worldwide creative chairman John Hunt

Hunt talks about working with Nelson Mandela during apartheid and how creativity has evolved throughout his career.

Campaign Chemistry

Campaign Chemistry: Via Agency CEO Leeann Leahy

Leahy chats about running an independent agency in Portland, Maine, and shares why she’s optimistic about 2023.

Campaign Chemistry

Campaign Chemistry: Hilton CMO Mark Weinstein

Weinstein talks about his career at Hilton, working with Paris and how the brand is adapting to the future of

Campaign Chemistry

Campaign Chemistry: Logitech global CMO Najoh Tita-Reid

Tita-Reid chats about Logitech’s marketing transformation during the pandemic and its work with the creator economy.


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