Super Bowl

Articles: 168 Results
The Sphere displays advertising featuring a FedEx driver delivering the Vince Lombardi Trophy leading up to Super Bowl LVIII

Super Bowl LVIII ads were not effective at reaching diverse audiences

An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad

Screen shots from Cetaphil's Super Bowl ad and TikTok creator sharavinaaa's video

How Cetaphil ‘made things right’ with content creator who claimed theft

Cetaphil’s Super Bowl ad about Taylor Swift’s NFL ties strengthening father-daughter bonds received backlash for seemingly copying a TikTok creator.

Donna Kelce holding bottle of Barefoot Wine

How Donna Kelce helped Barefoot Wine share Super Bowl party hosting tips

After working with Travis Kelce’s mother in November on a different successful campaign, Barefoot Wine kept the partnership going.

Usher

Super Bowl halftime star Usher lends his voice to Sanofi diabetes campaign

The push encourages everyone to get tested for Type 1 diabetes.

News image of Beyonce with Dua Lipa at the Grammy Awards

Temu, Verizon score most-talked-about ads during Super Bowl LVIII

The brands dominated social media chatter — but for very different reasons, Brandwatch found.

The Kansas City Chiefs celebrating their Super Bowl LVIII win

The top 10 Super Bowl LVIII ads, according to creatives

Campaign US gathered a group of creative leaders to rank the best ads of the game.

Taylor Swift at sporting event

How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’

Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring —

The Duolingo owl mascot Duo with a smaller version of himself on his butt

Everything to know about Duolingo’s five-second Super Bowl ad

Duolingo banked on making a splash in a short timeframe, and overhauled its push notification system to encourage viewers to

Pfizer logo on signage

Pfizer launches oncology ad campaign at Super Bowl LVIII

Pfizer’s oncology-focused campaign airs during Super Bowl LVIII and features singing portraits and sculptures of historical figures.

Man standing in front of Total by Verizon wordmarks

Why Total by Verizon updated 'Suavemente' for its TelevisaUnivision Super Bowl spot

Leaders from Total by Verizon and creative agency partner Ogilvy didn’t know the song, but trusted the Latinos on their

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