On the campaign couch

Articles: 3 Results
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Is the digital honeymoon over during this upfront selling season?

"Until there is one central measurement system, there will remain concerns about the legitimacy digital advertising."

On the Campaign couch: Should World Cup sponsors just keep quiet?

The following question was first put to me exactly four years ago, in June 2011. I dodged it.

On the Campaign couch: Does more technology mean less creativity?

Does the wider range of media and technology available today mean we have more or less creativity as a result?

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