Articles: 13 Results
Campaign Savvy wordmark with headshot of Campaign US editor Alison Weissbrot

A frosty outlook for the Winter Olympics

Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges.

Social media and athletic sponsorships will dominate the Olympics

In-person events or sponsorships are limited due to stronger COVID-19 restrictions in Tokyo.

So, how did VR work for the Winter Olympics?

VR has a role in sports, but perhaps not when it comes to providing coverage of one of the world's

Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

Olympic stories, and the families rooting at home, power Intel's latest VR campaign

"Experience the Moment" brings together athletes and their far-away support systems.

The Winter Olympics presents dangers and opportunities for brands looking to support Team USA

The International Olympic Committee's Rule 40 ad ban is still in full effect for PyeongChang.

Half of most shared Olympics ads of all time are from Rio games

Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also

The online backlash sponsors endured before dropping Lochte

35% of all Speedo and Lochte mentions online were negative

How Coca-Cola targeted teens during the 2016 Olympic Games

The brand's largest social campaign ever recieved its highest level of engagement with Facebook Live

Latest Nike ad stars first Team USA transgender athlete

The latest in Nike's "Unlimited" campaign stars US athlete Chris Mosier, the first transgender competitor to make the US national


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free