Olympics
A frosty outlook for the Winter Olympics
Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges.
Social media and athletic sponsorships will dominate the Olympics
In-person events or sponsorships are limited due to stronger COVID-19 restrictions in Tokyo.
So, how did VR work for the Winter Olympics?
VR has a role in sports, but perhaps not when it comes to providing coverage of one of the world's
Under Armour launches branded content venture with Nigerian bobsledders
A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.
Olympic stories, and the families rooting at home, power Intel's latest VR campaign
"Experience the Moment" brings together athletes and their far-away support systems.
The Winter Olympics presents dangers and opportunities for brands looking to support Team USA
The International Olympic Committee's Rule 40 ad ban is still in full effect for PyeongChang.
Half of most shared Olympics ads of all time are from Rio games
Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also
The online backlash sponsors endured before dropping Lochte
35% of all Speedo and Lochte mentions online were negative
How Coca-Cola targeted teens during the 2016 Olympic Games
The brand's largest social campaign ever recieved its highest level of engagement with Facebook Live
Latest Nike ad stars first Team USA transgender athlete
The latest in Nike's "Unlimited" campaign stars US athlete Chris Mosier, the first transgender competitor to make the US national
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