Tech
Advocacy groups decry Meta Trump reinstatement
Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and
AI investments, lawsuits and legislation
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the
Twitter improves brand safety parameters as ad revenue craters
New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor
DOJ sues to break up Google’s ad business
The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.
How Boathouse Group is using AI to unearth brand narratives
Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.
Brainstorming, strategy and campaign analysis: Creatives dabble with AI
Agency creatives are beginning to play around with AI tools in the creative process, but applications are limited – and
Netflix wants ad tier to be ‘as large as Hulu’
Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.
Netflix cofounder Reed Hastings hands over CEO reins
Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations.
Tech layoffs to pressure martech spend but improve ad industry hiring
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the
McDonald’s rings in Lunar New Year with AR, AI and a clunky metaverse experience
Creator Karen X Cheng uses tech to bring the Chinese holiday to life — but it might be jumping the
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