Tech

Articles: 299 Results
Headshot of Jamie Power

Disney beefs up addressable ad unit with Cadent’s Jamie Power

EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.

Headshot of Rishad Tobaccowala

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of

Person using touch screen on Facebook Ad Manager

Meta to provide insight into how political ads are targeted

Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across

Aerial view of city with CGI network lines overlaid on top representing metaverse connectivity concept

Marketers are diving into the metaverse; consumers not so much

That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.

Stock image of man holding CGI icons of a lock and a shield

Metaverse insurance: Ushering in a new class of assets

In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the

Picture of stage at virtual festival Tomorrowland Around The World

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

CGI render of Kami, a fictional influencer designed to represent individuals with Down syndrome

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman

TheoremOne and Media.Monks logos

S4 Capital strikes deal with US tech consultancy firm TheoremOne

The advertising company’s acquisition drive continues in wake of accounting issues.

Woman sitting on bed holding smart phone

Social ad spending up in Q1, but did it pay off?

However, those totals pale in comparison to a strong Q4 2021.

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