Tech

Articles: 472 Results
Image of Donald Trump in a presidential debate

Advocacy groups decry Meta Trump reinstatement

Technology policy and media-monitoring organizations warn that Trump’s return to Meta platforms will lead to a surge of misinformation and

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

AI investments, lawsuits and legislation

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the

Twitter HQ building

Twitter improves brand safety parameters as ad revenue craters

New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor

Google app icon

DOJ sues to break up Google’s ad business

The U.S. Justice Department calls for Google to be forced to divest DoubleClick and AdX.

Headshot of Peter Prodromou

How Boathouse Group is using AI to unearth brand narratives

Narrative Transformation is an AI-based social listening tool that allows the agency to identify and create campaigns around narrative threads.

Laptop screen displaying OpenAI interface

Brainstorming, strategy and campaign analysis: Creatives dabble with AI

Agency creatives are beginning to play around with AI tools in the creative process, but applications are limited – and

Collage of Netflix and Hulu logos

Netflix wants ad tier to be ‘as large as Hulu’

Streaming giant is aiming for its ad-supported tier to become a $3 billion business, surpassing more established players.

Netflix's executive chairman Reed Hastings is pictured on stage at the Milken Institute Global Conference in 2021.

Netflix cofounder Reed Hastings hands over CEO reins

Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations.

Campaign US Tech Fix wordmark with Memoji of Jessica Heygate

Tech layoffs to pressure martech spend but improve ad industry hiring

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the

McDonalds Year of the Rabbit ad

McDonald’s rings in Lunar New Year with AR, AI and a clunky metaverse experience

Creator Karen X Cheng uses tech to bring the Chinese holiday to life — but it might be jumping the

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