Tech
Disney beefs up addressable ad unit with Cadent’s Jamie Power
EXCLUSIVE: Media giant invests in addressable, insights and measurement talent as it seeks to further unify its ad offering.
Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala
The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of
Meta to provide insight into how political ads are targeted
Facebook owner will share with academics the ways in which social-issue, electoral and political ads are targeted to users across
Marketers are diving into the metaverse; consumers not so much
That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.
Metaverse insurance: Ushering in a new class of assets
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into
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TikTok wants to ‘democratise’ the creator space with its latest ad product
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.
How the world's first virtual influencer with Down syndrome was created
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman
S4 Capital strikes deal with US tech consultancy firm TheoremOne
The advertising company’s acquisition drive continues in wake of accounting issues.
Social ad spending up in Q1, but did it pay off?
However, those totals pale in comparison to a strong Q4 2021.
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