Media
Hero Media hires Lauren Maillian as president of digital innovation
Maillian will oversee all of the media network’s lines of business.
Cirque du Soleil swings onto Roblox
The high-flying circus company aims to capture younger audiences with a world-building game.
Upfronts marked by writers strike and streaming battle
Broadcasters touted their linear and digital reach during presentations devoid of talent.
What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add
What next as Facebook and Instagram join Twitter in paid verification?
Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.
Blue Hour Studios formalizes native short-form video offering
Mavin aims to cut back on repurposed commercials dominating short-form video feeds.
Netflix reveals ad-tier numbers and new ad formats at upfront
The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on
Upfronts: TelevisaUnivision strikes deal to air the Super Bowl in Spanish
The Spanish-language media company also touted several other multi-year sports partnerships, streaming and measurement upgrades during its upfronts presentation.
Vice Media to keep operating amid sale process
Publisher files for Chapter 11 bankruptcy and secures one buyer.
NBCU’s Linda Yaccarino named CEO of Twitter
Shortly after NBCU announced its long-time ad chief, expected to lead the broadcaster’s Upfront presentation on Monday, would leave, she
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