Articles: 489 Results
Headshot of Lauren Maillian

Hero Media hires Lauren Maillian as president of digital innovation

Maillian will oversee all of the media network’s lines of business.

Cirque du Soleil Roblox image

Cirque du Soleil swings onto Roblox

The high-flying circus company aims to capture younger audiences with a world-building game.

WGA union picket line at Madison Square Garden

Upfronts marked by writers strike and streaming battle

Broadcasters touted their linear and digital reach during presentations devoid of talent.

M&Ms store, London (©GettyImages)

What Mars wants from retail media networks

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add

The Meta logo on a smartphone screen, with the Facebook logo in the background

What next as Facebook and Instagram join Twitter in paid verification?

Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.

Smart phone displaying TikTok app

Blue Hour Studios formalizes native short-form video offering

Mavin aims to cut back on repurposed commercials dominating short-form video feeds.

Netflix 2024 upfront display

Netflix reveals ad-tier numbers and new ad formats at upfront

The streaming service shared how its ad-tier subscription is doing for the first time while avoiding the writers’ strike on

Donna Speciale on stage in front of Televisa Univision logo

Upfronts: TelevisaUnivision strikes deal to air the Super Bowl in Spanish

The Spanish-language media company also touted several other multi-year sports partnerships, streaming and measurement upgrades during its upfronts presentation.

A picture of the Vice offices in Decentraland

Vice Media to keep operating amid sale process

Publisher files for Chapter 11 bankruptcy and secures one buyer.

Linda Yaccarino

NBCU’s Linda Yaccarino named CEO of Twitter

Shortly after NBCU announced its long-time ad chief, expected to lead the broadcaster’s Upfront presentation on Monday, would leave, she


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