Brand
Twitch recaps year with side-scroller and streamer competition
It’s also encouraging streamers to host their own end-of-year recap for their individual communities.
What Lego Fortnite means for marketers
Move over, Roblox. Brands have a whole new toolkit on Fortnite.
Adidas creates clothing for Roblox avatars
Brand launches shops in virtual world and partners with creator Rush Bogin.
Pringles will return to the Super Bowl for the seventh consecutive year
The brand promises ‘a completely new direction’ for Super Bowl LVIII.
Santa endures vile dog licks in Greenies Christmas spot
The campaign was created by Adam & Eve/DDB.
How Pinterest got involved with the 2023 White House holiday display
Autumn Communications supported the ‘last minute operation.’
Can communicating in the metaverse improve mental health? Jewel hopes so
The singer discussed the virtual community Innerworld at the 2023 Forbes Healthcare Summit.
PlayStation ad spotlights how NBA 2K24 can get ballers ready for the court
The campaign was created by Adam & Eve/DDB New York.
Krispy Kreme fills global creative agency-shaped hole
Collaboration to begin soon, with new campaigns expected to debut in the market in 2024.
A seat at the table: Inside Kroger’s holiday campaign
The brand’s Cuisine Exchange film and social media holiday table aim to unite people through food.
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