AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech
'Brand enemies are more important than purpose': MullenLowe's global CEO
On her recent visit to Singapore, Campaign sits with CEO Kristen Cavallo to talk about the value of creativity, leadership
Cogs & Marvel recreates The Banshees of Inisherin as 8-bit arcade game
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
Marketers expected to scrutinize partner contracts post-SVB collapse
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation
Movers & Shakers: FanDuel, Twisted Tea, VaynerMedia, Dept and more
This week’s agency news, people on the move and brand buzz.
A Colourful View From the Top: inspirational stories from black and brown executives
A series of inspirational stories on how black and brown leaders have made it to the top of their professions
TikTok creator Robert Mayhew joins Gravity Road as creative director
Mayhew has developed a 140,000-strong following on TikTok over the past two years.
GSD&M taxes booze at SXSW to raise awareness on the tampon tax
The Women’s History Month campaign elucidates the extra money women spend on a luxury tax placed on essential feminine hygiene
Women demand flexibility in the wake of office mandates, economic downturn and layoffs
Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic
Argentine wine brand appoints global creative agency
The win follows a three-way competitive pitch run by Ingenuity.
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