Mobile World Congress

Articles: 10 Results

If mobile is the answer you are asking the wrong question

Creativity is timeless and transformative. So why are we neglecting it when it comes to mobile?

What marketers need to know about the launches at MWC 2018

How will announcements from the likes of Samsung, Nokia and Huawei impact consumer behaviour?

Mobile World Congress: what mattered for brands this year

Mobile World Congress offered a vision of more personal brands truly powered by data. Ben Phillips, global head of mobile

What marketers need to know about video post-MWC 2018

Increased visual processing capability and the promise of 5G has upped the stakes for video mobile marketing.

Is the industry taking brand safety seriously?

Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...

Have we reached the limits of mobile innovation?

Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global

As customers stop taking out cards to pay, Visa turns to sensory branding

Visa has a new chime, designed specifically to give customers the reassurance that their payment has gone through when they're

Unilever Foundry partners with UN Women and commits to funding female-led startups

Unilever Foundry made a global commitment at Mobile World Congress that in five years, half of all start-ups it partners

Oath launches mobile AR ad format at Mobile World Congress

Oath is launching several new mobile ad formats including an augmented reality ad unit, a full-screen native ad unit and

Huawei to showcase AI smartphone-driven car at Mobile World Congress

Chinese mobile maker, Huawei, claims to be the first to have an AI-powered smartphone drive a car.

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