Mobile World Congress
Creativity is timeless and transformative. So why are we neglecting it when it comes to mobile?
How will announcements from the likes of Samsung, Nokia and Huawei impact consumer behaviour?
Mobile World Congress offered a vision of more personal brands truly powered by data. Ben Phillips, global head of mobile
Increased visual processing capability and the promise of 5G has upped the stakes for video mobile marketing.
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast...
Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global
Visa has a new chime, designed specifically to give customers the reassurance that their payment has gone through when they're
Unilever Foundry made a global commitment at Mobile World Congress that in five years, half of all start-ups it partners
Oath is launching several new mobile ad formats including an augmented reality ad unit, a full-screen native ad unit and
Chinese mobile maker, Huawei, claims to be the first to have an AI-powered smartphone drive a car.