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Articles: 18 Results
Julia Rettig, Charlotte Bent and Ben McCoy

Hiring tips from Gen Z

We asked young jurors from the Campaign US BIG Awards what advice they have for leaders seeking to hire and

Kofi Roberts, Whitney Schneden and Charlotte Bent

The Gen Z Perspective: Why do you want to work in advertising?

We asked young jurors from the Campaign US BIG Awards what drives them to pursue a career in advertising.

Whitney Schneden, Julia Rettig and Ben McCoy

Misconceptions that annoy your Gen Z staff

We asked young jurors from the Campaign US BIG Awards to debunk stereotypes about Gen Z professionals.

Charlotte Bent, Kofi Roberts and Ben McCoy

The Gen Z Perspective: Name that acronym

How well do you know your advertising jargon?

Kofi Roberts, writer, Grey Group; Charlotte Bent, associate creative directory, AnalogFolk; Whitney Schneden, creative copywriter, Arts & Letters Creative Co.

The Gen Z Perspective: Elon Musk’s Twitter takeover

Does the vision of Twitter’s new owner make young people more or less likely to use it? We ask jurors

Julia Rettig, brand designer Jack Morton; Kofi Roberts, writer, Grey Group; Ben McCoy, senior copywriter, Saatchi & Saatchi NY

The Gen Z Perspective: Adland could do more to fight climate change

As COP27 comes to a close, we asked Gen Z members of the Campaign US BIG Awards jury whether they

The 2022 Campaign US BIG Awards jury.

The Gen Z Perspective: Judging the Campaign US BIG Awards

We asked Gen Z members of the Campaign US BIG Awards jury about their experience judging the program.

CJ Bangah, Jessica Heygate and Mark Zagorski at Advertising Week New York 2022

Live from Advertising Week New York: The opportunities and obstacles of new streaming supply

As Disney+ and Netflix open up to advertisers, Campaign US asks digital specialists how to navigate targeting, measurement and creativity

Jessica Brown, Jesse Contario and Mark Zagorski at Advertising Week New York

Live from Advertising Week New York: How politics is shifting brand safety strategies

Campaign US asks advertising execs on the ground at Advertising Week NY how brands have navigated a tumultuous few years

Elijah Harris, Todd Kaplan and James Gregson at Advertising Week New York

Live from Advertising Week New York: Creators are core to brand success

Campaign US chats with CMOs and execs on the ground at Advertising Week NY about how they approach working with

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