Question of the Week
Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also
Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more
As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs
As TV and streaming companies adapt to new terms and deal with the fallout of monthslong strikes, the consumer experience
More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are
According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for
Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a