Question of the Week

Articles: 36 Results
From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba

What are the advantages of country-level models for agencies and holding groups?

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks

Clockwise from top left: Dan Warner and Andy Vasey, Helen Rhodes, Matt Lever, Chaka Sobhani, Trevor Robinson and Zoe Nash and Sali Horsey

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

OpenAI CEO Sam Altman

Is it possible to prioritize AI safety as much as innovation in a for-profit industry?

Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also

Collage of Nick Louisson, Katy Wright, Amina Folarin, Josh Krichefski, Natalie Bell and Larissa Vince

Should more brands follow Specsavers’ example and ditch the pitch?

Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more

SAG-AFTRA strike

As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs

As TV and streaming companies adapt to new terms and deal with the fallout of monthslong strikes, the consumer experience

Pro-Palestinian and pro-Israel demonstrators gathered on opposite sides of a protest at Washington Square Park in New York City.

Agencies remain silent on mounting religious tensions in wake of Israel-Hamas war

More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are

Clockwise from top left: Jon Goulding, Enyi Nwosu, Katie Lee, Julian Douglas, Sophie Lewis and Laura Rogers.

Should media and creative sit more closely together again?

According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for

Clockwise from top left: Olivier Gauthier, Tracey Barber, Rebecca Nunneley, Oya Mustafa, Tina Fegent and Jemima Monies.

How serious is the new-business slowdown?

Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.

Clockwise from top left: Zaid Al-Zaidy, Miranda Hipwell, Jamie Smith, Lameya Chaudhury and James Fox

Is three days a week in the office the sweet spot?

This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.

Striking WGA members carrying signs reading "Writers Guild of America On Strike"

As writers’ strike draws to a close, ad industry expects some behaviors to stick

Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a


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