Question of the Week
What are the advantages of country-level models for agencies and holding groups?
Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
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Is it possible to prioritize AI safety as much as innovation in a for-profit industry?
Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also
Should more brands follow Specsavers’ example and ditch the pitch?
Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more
As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs
As TV and streaming companies adapt to new terms and deal with the fallout of monthslong strikes, the consumer experience
Agencies remain silent on mounting religious tensions in wake of Israel-Hamas war
More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are
Should media and creative sit more closely together again?
According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for
How serious is the new-business slowdown?
Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.
Is three days a week in the office the sweet spot?
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
As writers’ strike draws to a close, ad industry expects some behaviors to stick
Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a
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