Advertising news and opinion from international thought leaders

December 05, 2023 by Bailey Calfee

As brands pull back from taking stances on polarizing issues, influencer partnerships are being examined under the microscope.

December 04, 2023 by Shawn Lim

Why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a

November 29, 2023 by Robert Sawatzky & Gideon Spanier

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and

November 28, 2023 by Bailey Calfee

Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as

November 28, 2023 by Jessica Heygate

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.

November 28, 2023 by Shawn Lim

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary

November 28, 2023 by MaryLou Costa

Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get

November 27, 2023 by Bailey Calfee

Last week, Anheuser-Busch announced that it wouldn’t fill the U.S. CMO role for the embattled beer brand after Benoit Garbe

November 27, 2023 by Jennifer Small

In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.

November 22, 2023 by Matthew Keegan

Campaign explores why advertising professionals have traditionally been slow to unionize.

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