Articles: 198 Results
Young African female influencer talking about a cosmetic product while doing an online vlogcast at home

How a divisive political climate is reshaping brand-influencer relationships

As brands pull back from taking stances on polarizing issues, influencer partnerships are being examined under the microscope.

Headshots of Jonathan Munro and Sean O'Hara

How BBC's commitment to verified journalism is shaping brand safety for advertisers

Why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a

VML global president Mel Edwards & CEO Jon Cook.

VML’s chiefs on new super-agency, redefining creativity and making cost savings

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and

Woman holding credit card shopping online using her smart phone

3 key takeaways from Cyber Week 2023

Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as

Magnifying glass held over computer screen displaying Google homepage

Report: Google brokered search ads on piracy, porn and sanctioned foreign sites

Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.

Data analytics dashboard reflected in office worker's glasses

A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary

Cartoon of person parachuting into board meeting

‘Sparring partners’: how ad agencies are evolving as brand consultants

Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get

Packs of Budweiser and Big Light

Why Anheuser-Busch isn’t refilling its US CMO role

Last week, Anheuser-Busch announced that it wouldn’t fill the U.S. CMO role for the embattled beer brand after Benoit Garbe

Illustration of a spy-type man, half in the shadows

How marketers have become secret weapons in the great pitching wars

In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.

Clip art of people at protest

'Wide-eyed innocence and blind terror': ‪Why haven't advertising professionals unionized?

Campaign explores why advertising professionals have traditionally been slow to unionize.


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