Analysis
How a divisive political climate is reshaping brand-influencer relationships
As brands pull back from taking stances on polarizing issues, influencer partnerships are being examined under the microscope.
How BBC's commitment to verified journalism is shaping brand safety for advertisers
Why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and
3 key takeaways from Cyber Week 2023
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary
‘Sparring partners’: how ad agencies are evolving as brand consultants
Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get
Why Anheuser-Busch isn’t refilling its US CMO role
Last week, Anheuser-Busch announced that it wouldn’t fill the U.S. CMO role for the embattled beer brand after Benoit Garbe
How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionized?
Campaign explores why advertising professionals have traditionally been slow to unionize.
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