As brands pull back from taking stances on polarizing issues, influencer partnerships are being examined under the microscope.
Why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence on BNPL and AI as
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary
Going beyond delivering creative work to having a more fundamental, strategic impact across a brand’s business is helping agencies get
Last week, Anheuser-Busch announced that it wouldn’t fill the U.S. CMO role for the embattled beer brand after Benoit Garbe
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Campaign explores why advertising professionals have traditionally been slow to unionize.