To mark Hispanic Heritage Month, Campaign US is honoring 20 inspiring Latino leaders in advertising, media, marketing, technology and business.
Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a
Research firms provide advice on how to motivate consumers to spend during the holidays, which is expected to be another
Labor relations may now have a larger impact on overall perception of a brand, say comms experts.
Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.
When senior talent leave an agency, typically they are replaced. But in times of economic malaise, some agencies are choosing
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the
Latino-run agencies continue to rise to the top in the U.S.
EXCLUSIVE: Assembly’s 2024 Election Outlook report shows expensive congressional and presidential races will impact commercial advertisers in battleground states.
Across its portfolio, L’Oréal brands effectively target young consumers with innovative strategies.