Dmexco

Articles: 43 Results

"Transparency is keeping me up at night" Marc Pritchard

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have

Microsoft: chatbots need a redefinition

People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role

Amazon: Voice provides 'green field' for innovation and creativity

Amazon director of international ad sales Dan Wright believes voice technology will provide rich pickings for innovation and the creativity

Spotify's Danielle Lee: 'Data is our superpower'

Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to

"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as

'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans

Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...

"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell

Snapchat stands to win big from an advertising industry desperate for an alternative to the "duopoly" of Facebook and Google,

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