Content Labs

Cannes Lions publishes Official Wrap-Up Report for 2023

Dive into five key takeaways from the report, offering an unparalleled helicopter view of the 70th edition of the Cannes

Responsible journalism: Good for society, good for your brand

People and planet: driving tangible change

It is time for the advertising industry to drive progress and change for people and the planet. Here’s how…

Indie and Proud. The World's Top Independent Agencies

“The TV ecosystem will thrive through working together”

How can collaboration drive innovation?

“Not all demographics are created equal”

We hear game-changing advice about advanced creative

“We’re seeing really interesting innovations in data-powered creative”

How do you measure creative performance?

“Think about the business outcomes you’re trying to drive”

We hear 11 game-changing pieces of advice about converged TV measurement

“Make every impression work for you”

How do you make measurement intel actionable?

“The more we get into the consumer mindset, we’re going to see better results”

How can companies leverage measurement innovation?