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Articles: 432 Results
Expert panel discuss humour in advertising at the Havas Cafe during Cannes Lions

Don't forget: funny is your brand superpower

Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to

Melissa Wisehart in Cannes

Candid in Cannes: The future of creativity

A selection of the industry’s finest share their thoughts on the future of creativity… in just one word

Sanjiv Gajiwala in Cannes

Candid in Cannes: A welcome return to the Croisette

Some of the ad industry’s brightest and best reveal their joy at returning to Cannes after a two-year hiatus

Mike Law in Cannes

Candid in Cannes: The rise of converged TV

Advertisers are recognising the need to bring all forms of TV into one view – here, experts discuss why it’s

Jessica Hogue in Cannes

Candid in Cannes: Innovation in cross-platform measurement

Hear from brands such as Fox, NBC and more on why it’s such an exciting time for marketers with products

Stephanie Geno in Cannes

Candid in Cannes: How to unleash the power of creative optimisation

Technology is providing marketers the chance to make more meaningful and personal connections with consumers than ever - here, the

LinkedIn presentation on stage at Cannes Lions Festival of Creativity

How to build a promising future for the ad industry

LinkedIn CEO Ryan Roslansky gave his insights during the Cannes Lions International Festival of Creativity

The panel

Sustainability silos don’t lead to action

It is time for the creative sector to place sustainability at the heart of everything it does. There is no

VR shopping experience; woman viewing clothes through virtual reality headset
Headshot of Jim Habig

Ode to the B2B marketer

B2C marketers get all the accolades, but B2B marketers deserve more love.

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