CMO Strategy

Articles: 51 Results

Panera Bread CMO Chris Hollander: 'We aren't getting enough credit' for going clean

The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance

Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs

An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.

Citi combines global consumer marketing and entertainment teams under new CMO

Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

Why the chief growth officer is a threat to CMOs

Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous

Lane Bryant CMO blasts the 'Girls' Lounge' at 4A's, and its CEO pounces

Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.

Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

Analysis: Diversity among elite CMOs shows little sign of progress

Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.


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