The top marketing executive at Panera Bread talks the company's decision to eliminate artificial ingredients, how influencers keep it in
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance
An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem.
Jennifer Breithaupt, head of global entertainment, adds consumer marketing to her role
"If we think we can do it better, cheaper or faster internally, we will."
Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous
Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.