Advertising news and opinion from international thought leaders

November 23, 2021 by Imogen Watson

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he

November 12, 2021 by Fayola Douglas

Campaign marks the fifth year of the restaurant's #ReindeerReady brand positioning.

November 11, 2021 by Imogen Watson

Supermarket will donate 1.8 million meals to UK families in need this festive season as part of its Christmas campaign.

November 06, 2021 by Imogen Watson

Teased today with the full ad to follow, the short clip sees a child Ebanana patiently waiting for Santa.

November 03, 2021 by Imogen Watson

'Stepdad' features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves

December 09, 2020 by Fayola Douglas

Being inclusive aligns with the brand, Lego's head of marketing said.

November 20, 2020 by Fayola Douglas

Execs from OPM, MassiveMusic and DLMDD share their thoughts on the soundtracks to four of the big festive campaigns.

December 06, 2019 by Fayola Douglas

Shoppable items were selected by lifestyle platform's editors and fashion influencers.

December 18, 2017 by Emily Tan

Despite a four-year partnership, "Together, we make togetherness" is the first joint-ad by Virgin Atlantic and Delta Air Lines, and

Christmas