Carlsberg embraces the trolls and admits it was 'probably' not the best
The beer brand found some unusual ways to promote itself after tweaking the product's recipe.
In praise of the vulva: Bodyform and AMV used creativity to subvert shame
Bodyform wanted to break taboo around women's bodies and AMV's solution was to put dozens of vulvas in an ad.
Baseball's successful pitch to UK sports fans
And it involved a fan park...
Yorkshire Tea got some proper celebrity glitz to take on rivals
The brand upped its game by deploying local stars...
HBO's quest to engage audiences with experiences
To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.
How Trek Bikes helped novice riders make up their minds with digital advice
Trek Bikes--the largest bicycle manufacturer in the US--used intelligent digital advisors developed by SMARTASSISTANT to decrease decision paralysis and increase
How Airbnb built its brand by telling the world not to travel
Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success
James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making
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