Case study

Articles: 8 Results

Carlsberg embraces the trolls and admits it was 'probably' not the best

The beer brand found some unusual ways to promote itself after tweaking the product's recipe.

Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

Bodyform wanted to break taboo around women's bodies and AMV's solution was to put dozens of vulvas in an ad.

Baseball's successful pitch to UK sports fans

And it involved a fan park...

Yorkshire Tea got some proper celebrity glitz to take on rivals

The brand upped its game by deploying local stars...

HBO's quest to engage audiences with experiences

To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.

How Trek Bikes helped novice riders make up their minds with digital advice

Trek Bikes--the largest bicycle manufacturer in the US--used intelligent digital advisors developed by SMARTASSISTANT to decrease decision paralysis and increase

How Airbnb built its brand by telling the world not to travel

Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making


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