Articles: 32 Results
Nicola Mendelsohn

Meta’s Nicola Mendelsohn navigates through ‘year of efficiency’

Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its

A Ralph Lauren bar in Chengdu.

Fashionably ate: Why luxury fashion brands are entering F&B

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and

Snap has axed production of its Pixy drone, which CEO Evan Spiegel unveiled during the Snap Partner Summit in April.

Advertisers brace for turbulence at Snap, but welcome clearer focus

As the tech company goes through a mass restructuring the advertising industry expects short-term pain — but remains hopeful about

WPP, Publicis Groupe, Dentsu, IPG, Omnicom Group and Havas logos

Big six global agency groups bounce back by adding 32,000 jobs in 2021

The 8.5% increase in headcount followed 6% decline in 2020.

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

Is Vodafone pursuing the right strategy by bringing most of its digital media in-house?

Vodafone's decision to in-house most of its digital media-buying has sent shockwaves through the agency world as it's proof that

The Gunn Report: the most creatively awarded advertising of 2017

This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

'I don't have time for self-importance': Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.


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