Articles: 36 Results

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe


Uber’s Mark Grether welcomes competition from Lyft

The head of Uber’s burgeoning advertising business tells Campaign the expansion of the mobility media category will help educate marketers

Campaign Asia

Why 'made-for-advertising' websites are harmful to advertisers and how to avoid using them

A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies

(Credit: Getty Images.)

How the Israel-Hamas war is affecting ad spend

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back

Nicola Mendelsohn

Meta’s Nicola Mendelsohn navigates through ‘year of efficiency’

Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its

A Ralph Lauren bar in Chengdu.

Fashionably ate: Why luxury fashion brands are entering F&B

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and

Snap has axed production of its Pixy drone, which CEO Evan Spiegel unveiled during the Snap Partner Summit in April.

Advertisers brace for turbulence at Snap, but welcome clearer focus

As the tech company goes through a mass restructuring the advertising industry expects short-term pain — but remains hopeful about

WPP, Publicis Groupe, Dentsu, IPG, Omnicom Group and Havas logos

Big six global agency groups bounce back by adding 32,000 jobs in 2021

The 8.5% increase in headcount followed 6% decline in 2020.

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.


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