Analysis
Big six global agency groups bounce back by adding 32,000 jobs in 2021
The 8.5% increase in headcount followed 6% decline in 2020.
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS
How GameStop can turn unprecedented uncertainty into long-term opportunity
Comms tips for a legacy brand after a wild week of trading.
Is Vodafone pursuing the right strategy by bringing most of its digital media in-house?
Vodafone's decision to in-house most of its digital media-buying has sent shockwaves through the agency world as it's proof that
The Gunn Report: the most creatively awarded advertising of 2017
This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK
Google hardware adds broadcast of voice commands
Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based
'I don't have time for self-importance': Twitter global creative chief
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
Huawei's new global corporate brand swagger
Beacon of light' imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world
Unruly: Amazon Prime produced the most effective Christmas campaign in 2016
An ad for Amazon Prime was the most effective Christmas video campaign last year, according to new data released today
Huawei's CMO on the power of collaboration and the need to amplify the brand
The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than
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