Advertising news and opinion from international thought leaders

November 03, 2023 by Matthew Keegan

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe

October 31, 2023 by Jessica Heygate

The head of Uber’s burgeoning advertising business tells Campaign the expansion of the mobility media category will help educate marketers

October 31, 2023 by Shawn Lim

A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies

October 30, 2023 by Jessica Heygate

Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back

February 07, 2023 by Jessica Heygate

Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its

December 06, 2022 by Matthew Keegan

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and

September 07, 2022 by Jessica Heygate & Alison Weissbrot

As the tech company goes through a mass restructuring the advertising industry expects short-term pain — but remains hopeful about

March 08, 2022 by Gideon Spanier

The 8.5% increase in headcount followed 6% decline in 2020.

February 19, 2021 by Thomas Moore

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

February 01, 2021 by Aleda Stam

Comms tips for a legacy brand after a wild week of trading.

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