Analysis

Articles: 29 Results
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Big six global agency groups bounce back by adding 32,000 jobs in 2021

The 8.5% increase in headcount followed 6% decline in 2020.

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

How GameStop can turn unprecedented uncertainty into long-term opportunity

Comms tips for a legacy brand after a wild week of trading.

Is Vodafone pursuing the right strategy by bringing most of its digital media in-house?

Vodafone's decision to in-house most of its digital media-buying has sent shockwaves through the agency world as it's proof that

The Gunn Report: the most creatively awarded advertising of 2017

This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

'I don't have time for self-importance': Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

Huawei's new global corporate brand swagger

Beacon of light' imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world

Unruly: Amazon Prime produced the most effective Christmas campaign in 2016

An ad for Amazon Prime was the most effective Christmas video campaign last year, according to new data released today

Huawei's P9 smartphone

Huawei's CMO on the power of collaboration and the need to amplify the brand

The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than

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