Advertising news and opinion from international thought leaders

March 08, 2022 by Gideon Spanier

The 8.5% increase in headcount followed 6% decline in 2020.

February 19, 2021 by Thomas Moore

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

February 01, 2021 by Aleda Stam

Comms tips for a legacy brand after a wild week of trading.

July 04, 2018 by Gideon Spanier

Vodafone's decision to in-house most of its digital media-buying has sent shockwaves through the agency world as it's proof that

February 12, 2018 by Emma Wilkie

This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK

November 14, 2017 by Babar Khan

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based

November 14, 2017 by Faaez Samadi

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.

November 09, 2017 by Robert Sawatzky

Beacon of light' imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world

October 27, 2017 by Omar Oakes

An ad for Amazon Prime was the most effective Christmas video campaign last year, according to new data released today

September 27, 2017 by Ben Bold

The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than

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