Analysis
Meta’s Nicola Mendelsohn navigates through ‘year of efficiency’
Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and
Advertisers brace for turbulence at Snap, but welcome clearer focus
As the tech company goes through a mass restructuring the advertising industry expects short-term pain — but remains hopeful about
Big six global agency groups bounce back by adding 32,000 jobs in 2021
The 8.5% increase in headcount followed 6% decline in 2020.
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS
How GameStop can turn unprecedented uncertainty into long-term opportunity
Comms tips for a legacy brand after a wild week of trading.
Is Vodafone pursuing the right strategy by bringing most of its digital media in-house?
Vodafone's decision to in-house most of its digital media-buying has sent shockwaves through the agency world as it's proof that
The Gunn Report: the most creatively awarded advertising of 2017
This year's Gunn 100, which ranks the creativity of countries, agencies and campaigns, reveals a modest performance by the UK
Google hardware adds broadcast of voice commands
Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based
'I don't have time for self-importance': Twitter global creative chief
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
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