Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe
The head of Uber’s burgeoning advertising business tells Campaign the expansion of the mobility media category will help educate marketers
A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back
Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and
As the tech company goes through a mass restructuring the advertising industry expects short-term pain — but remains hopeful about
The 8.5% increase in headcount followed 6% decline in 2020.
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS
Comms tips for a legacy brand after a wild week of trading.