Private jet company Wheels Up announces a new marketing strategy and chief partnership officer.
It's been estimated that the group's latest venture will be responsible for 35 percent total revenue by the end of
The business will be led out of Paris.
The agency discussed technology's role in company innovation at SXSW this week.
"This isn't what tourism advertising is 'supposed to look like.'"
The spots were created with Mekanism and a female-heavy production crew.
Joanna Lord will head up the service's 300-strong growth team.