Telecom / Utilities brands
Vodafone names Anne Stilling global director of brand and media
She takes over from Sara Martins de Oliveira.
NBCUniversal is adapting to the times as linear awards show viewership declines
People are still interested in award shows, even if they're not watching them on television.
Can a brand really own a color?
"To me this is an ethical question..."
How IGWT Block is tackling the secondhand mobile phone market with blockchain
Andrew Weisselberg is leading the marketing push for the marketplace reboot.
The value of agency partners in an in-house world
In-house teams are helping streamline services, but still agencies bring big thinking to the table.
Carat captures Vodafone global media account
WPP's Wavemaker has held business since 2014.
Why Twitter launched a candy shop in Union Square
Social media brand brought the sweetest activation to NYC as part of its 'Twitter Is' campaign
Vodafone appoints Anomaly to global brand strategy brief
The agency will work for the brand globally out of London.
Here's why United Rentals has a cow in its new campaign
Droga5 created the b-to-b initiative for the equipment rental company.
One-word answers with Verizon's Andrew McKechnie
The creative leader shares the ups and downs of in-house creative agencies.
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