Telecom / Utilities brands

Articles: 90 Results
Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

The global review kicked off in January for creative and media.

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

Mint Mobile says it's 'the Dollar Shave Club of wireless'

Mint Mobile says it's 'the Dollar Shave Club of wireless'

The fledgling mobile brand looks to disrupt the likes of AT&T, Verizon, Sprint and T-Mobile.

WPP forms Team Energy to handle BP's global media, advertising and communications account

WPP forms Team Energy to handle BP's global media, advertising and communications account

WPP has retained longtime client BP's global accounts across media, advertising and PR through the launch of Team Energy after

Brand film tactics take center stage

Brand film tactics take center stage

A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this

Brands need to think about their impact on society, says PepsiCo VP

Brands need to think about their impact on society, says PepsiCo VP

Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.

Sea heroes and data: why Deutsche Telekom's Hans-Christian Schwingen is up for Global Marketer of the Year

Sea heroes and data: why Deutsche Telekom's Hans-Christian Schwingen is up for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

Six progress to public vote for Global Marketer of the Year

Six progress to public vote for Global Marketer of the Year

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

Shell turns to music to communicate with younger generations about clean energy

Shell turns to music to communicate with younger generations about clean energy

Shell's latest update to its #makethefuture campaign is a music video featuring five global music artists each representing a clean

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