Telecom / Utilities brands

Articles: 81 Results
Shell turns to music to communicate with younger generations about clean energy

Shell turns to music to communicate with younger generations about clean energy

Shell's latest update to its #makethefuture campaign is a music video featuring five global music artists each representing a clean

Why programmatic is broken... and how to fix it

Why programmatic is broken... and how to fix it

Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...

Cannes favourite Sea Hero Quest returns in VR

Cannes favourite Sea Hero Quest returns in VR

Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

Why Motorola CMO Jan Huckfeldt is leaning heavily on TV

"This hype around digital and social is a bit of an exaggeration. It needs to be part of the mix,

Direct Line's Mark Evans on drones, mass media and the power of TV

Direct Line's Mark Evans on drones, mass media and the power of TV

"The art of mass media is definitely not dead" says Direct Line's Mark Evans - so how can brands get

Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

Mark Wahlberg makes a rare pitch to help AT&T pivot to entertainment

After landing an 8-figure deal, the actor plays the everyman in BBDO New York campaign.

The 'death of TV' may be further off than many think

The 'death of TV' may be further off than many think

The hours of traditional TV people watch remains relatively unchanged by SVODs.

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

T-Mobile CEO sets off a social storm of ridicule about Verizon's new 'Oath'

Verizon attempts to win over consumers in the mobile carrier's Twitter replies.

Verizon uses LeBron James to crush kids' dreams in latest spot

Verizon uses LeBron James to crush kids' dreams in latest spot

, R/GA for Verizon

Generation Z has a better chance of becoming scientists or technologists than the next LeBron James.

Analysis: Diversity among elite CMOs shows little sign of progress

Analysis: Diversity among elite CMOs shows little sign of progress

Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.