Telecom / Utilities brands
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Games unlock augmented reality versions of the art.
Brands could make increasingly strict demands of celebrity ambassadors' conduct, talent agent Victoria Marconetto-Tyson told Campaign.
Anomaly won the account in August 2019.
AT&T’s social media director felt it was important to hear from Black workers, not executives.
Telecoms brand handed main brand work to Publicis Groupe last year.
"The product and business model we've built here - in a weird way - is right for helping people and
The creative duo has worked together for nearly three years.
Lily previously starred in more than 40 commercials for AT&T between 2013 and 2017.
The telecoms giant is answering some of the world's biggest problems in the most authentic way.