Telecom / Utilities brands
Pepsi overtakes Coke as world's most effective brand in Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
Mint Mobile says it's 'the Dollar Shave Club of wireless'
The fledgling mobile brand looks to disrupt the likes of AT&T, Verizon, Sprint and T-Mobile.
WPP forms Team Energy to handle BP's global media, advertising and communications account
WPP has retained longtime client BP's global accounts across media, advertising and PR through the launch of Team Energy after
Brand film tactics take center stage
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this
Brands need to think about their impact on society, says PepsiCo VP
Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Sea heroes and data: why Deutsche Telekom's Hans-Christian Schwingen is up for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
Six progress to public vote for Global Marketer of the Year
The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
Shell turns to music to communicate with younger generations about clean energy
Shell's latest update to its #makethefuture campaign is a music video featuring five global music artists each representing a clean
Why programmatic is broken... and how to fix it
Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...
Cannes favourite Sea Hero Quest returns in VR
Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the
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