Telecom / Utilities brands
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
The fledgling mobile brand looks to disrupt the likes of AT&T, Verizon, Sprint and T-Mobile.
WPP has retained longtime client BP's global accounts across media, advertising and PR through the launch of Team Energy after
A pair of Dow-sponsored roundtables preceding the Brand Film Festival offered some sage counsel on how to better employ this
Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
Sea heroes and data: why Deutsche Telekom's Hans-Christian Schwingen is up for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
Shell's latest update to its #makethefuture campaign is a music video featuring five global music artists each representing a clean
Is your programmatic buying really working? Can you prove it? This hot, hyped technology too often over promises and under-delivers...
Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the
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