Advertising news and opinion from international thought leaders

September 27, 2017 by Ben Bold

The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than

May 24, 2017 by Abi Morrish

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

May 18, 2017

Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.

May 15, 2017 by I-Hsien Sherwood

Connected Solutions president Leonid Sudakov envisions IoT future for consumer goods giant.

May 01, 2017 by I-Hsien Sherwood

To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook

March 31, 2017

Beyoncé and Kendrick Lamar set the mood in spot focused on features and fun.

March 17, 2017 by Marie Stafford

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

January 30, 2017 by Brad Fay and Maggie Fosdick

The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.

January 05, 2017

, Wieden & Kennedy Portland for Nike

W+K Portland tells a story of wilderness survival and a majestic beard

November 16, 2016 by Miriam Tremelling

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

Campaign