The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.
The immersive experience takes place during Milan Design Week.
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand.
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the titan
YouTube house promotes platform's growing list of offerings.
Apple's share price dropped by 7% in after-hours trading.
The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.