Wearable tech
Nike inspires voter turnout through powerful athlete stories
,
Wieden & Kennedy
for
Nike
GroupM partners with SpotX for premium video supply
The partnership marks the next step in a growing trend of holding companies consolidating supply partners in the crowded ad
MakeSpace envisions a potential White House transition in new spot
The spot, which was concepted, produced and turned around in three days, broke during last night’s presidential debate.
Calvin Klein taps former Starbucks marketer as global CMO
Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
Havas Group posts 10% fall in Q3 organic net revenue
It is an improvement on Q2.
It's time to end our addiction to 50-year-old measurement tools
Brand measurement must evolve to continue justifying upper-funnel investment
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