Wearable tech

Articles: 87 Results
Huawei's CMO on the power of collaboration and the need to amplify the brand

Huawei's CMO on the power of collaboration and the need to amplify the brand

The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Apple devices help a blind drummer and nonverbal teen thrive in new spots

Apple devices help a blind drummer and nonverbal teen thrive in new spots

Siri and accessibility features take center stage in ads for Global Accessibility Awareness Day.

Mars and BBDO SF roll out first work made with crowdsourced platform in US

Mars and BBDO SF roll out first work made with crowdsourced platform in US

Connected Solutions president Leonid Sudakov envisions IoT future for consumer goods giant.

15 years later, a blind man sees his wedding thanks to eSight and KBS

15 years later, a blind man sees his wedding thanks to eSight and KBS

To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook

Life is exhilarating and bright in latest film for Apple Watch Series 2

Life is exhilarating and bright in latest film for Apple Watch Series 2

Beyoncé and Kendrick Lamar set the mood in spot focused on features and fun.

Tech's new frontier: The human brain

Tech's new frontier: The human brain

There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?

Amazon is primed for a social showdown with Apple

Amazon is primed for a social showdown with Apple

The online retailer is stealing Apple's share of consumer conversations, write researchers at Engagement Labs.

Kevin Hart channels Forrest Gump at the urging of his Nike-branded Apple Watch

Kevin Hart channels Forrest Gump at the urging of his Nike-branded Apple Watch

, Wieden & Kennedy Portland for Nike

W+K Portland tells a story of wilderness survival and a majestic beard

GoPro's first scripted ad delivers a relatable message about being in the moment

GoPro's first scripted ad delivers a relatable message about being in the moment

"Capture Different" outperformed the camera brand's user-gen videos, according to Ace Metrix.

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