VR
Audi rolls out global VR experience to get people back into the showroom
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is
Get ready for the era of mixed reality
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
Geometry Global and Blippar launch global partnership to bring AR to retail
Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical
VR not up to hype; moderate growth projected this year
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues
Facebook's AR plans have the industry in a tizzy
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were
How do we decide which decisions to leave in the hands of robots?
Understanding how our brains compare with machines when making split-second judgments is crucial.
SXSW diary: Reality and empathy
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to
Exclusive: Samsung awards a different kind of filmmaker during the Oscars
The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Marketing VP sues VR startup Magic Leap for gender discrimination
Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.
5 things the porn industry can teach marketers about VR
Forget CES. The Adult Entertainment Expo in Las Vegas is where you'll see the future of entertainment technologies.
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