VR
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
The metaverse can be a creative renaissance
The metaverse will spark the same creative renaissance as digital and TV — but not until we get over our
R/GA chiefs on getting its mojo back
The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got
Pinterest expands AR makeup try-on feature
The feature will now allow users to virtually try on eyeshadow using their phone cameras.
YouTube opens first-ever pop-up in New York
YouTube house promotes platform's growing list of offerings.
Audi rolls out global VR experience to get people back into the showroom
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is
Get ready for the era of mixed reality
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi
Geometry Global and Blippar launch global partnership to bring AR to retail
Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical
VR not up to hype; moderate growth projected this year
Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billion in total revenues
Facebook's AR plans have the industry in a tizzy
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were
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