Video games consoles

Articles: 7 Results
McCann London lands Grand Prix in Creative eCommerce Lions

McCann London lands Grand Prix in Creative eCommerce Lions

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to

How Samsung quietly won the internet

How Samsung quietly won the internet

Two recent, highly popular reality YouTuber videos were created by Samsung. The fact that you hardly know it holds the

Gaming isn't a boys' club anymore, and brands need to catch up

Gaming isn't a boys' club anymore, and brands need to catch up

The gaming industry is still often missing the mark when it comes to reaching and engaging with women in impactful

Top Games' Super Bowl ad: Big armies, tiny story

Top Games' Super Bowl ad: Big armies, tiny story

The 30-second spot from Butler, Shine, Stern & Partners takes a backseat to the teaser.

New console and 'Zelda' game premiere in Nintendo's first Super Bowl spot

New console and 'Zelda' game premiere in Nintendo's first Super Bowl spot

, Leo Burnett Chicago for Nintendo

Leo Burnett Chicago gives gamers a sneak peek at the much-anticipated video game sequel.

Top Games' Super Bowl teaser may be the most epic yet

Top Games' Super Bowl teaser may be the most epic yet

Aaron Eckhart, Jeffrey Dean Morgan and Fan Bingbing star in the two-minute film from Butler, Shine, Stern & Partners.

Want to reach gamers? Stay out of video games

Want to reach gamers? Stay out of video games

Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands