Video games consoles
House 337 wins ‘multimillion-dollar’ global creative for mobile gaming giant
Dream Games is a Turkish company valued at about $2.5bn in early 2022.
PlayStation appoints global media agency
EssenceMediacom won a review that kicked off in May.
PlayStation creates mystifying spot to launch revamped subscription service
Ad has been created by Adam & Eve/DDB.
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
New player: how Samsung levelled up with gaming breakthrough
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to
Gaming is huge. How can advertisers get involved?
Advertisers’ hanging approach to the gaming sphere is evolving as demographics of the typical gamer change.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Microsoft launches Xbox Series X with a series of global activations
A holographic 'Monolith' was placed in the City of London.
Sony breaks the ice with first PlayStation 5 global campaign
Work created by Adam & Eve/DDB.
There is now a mayo-themed Hellmann's Island on Animal Crossing
And its residents want to make change in the real world.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.register free