Team tasked with integrating advertising into app has reportedly disbanded.
Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.
Social media giant is looking to remind people of ways it can help them connect.
Policy change follows criticism about platform for allowing teenagers to spend relatively large sums of money on virtual gifts.
Platform is making a comeback after teenage users drifted away in US last year.
Co-founder Evan Spiegel weighs in on debate over accountability of social networks.
Moves to fix improper data-sharing with advertisers have cost platforms millions in ad dollars.
Blanket ban comes at time when China's influence over social app is coming to light.
Platform is keen to attract more advertising from entertainment companies.
Social media giant has begun tests on hiding count in Android app.