Social media
VaynerMedia recruits ex Twitter agency lead and hires VP of client partnerships
Ed Turner and Sarah Cabey join as VP of media, EMEA and VP of client partnerships, respectively.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the
Zuckerberg announces Meta job cuts in wake of ad downturn
More than 11,000 staff at the Facebook, WhatsApp and Instagram owner are affected.
Is Twitter worth saving?
'Had to delete my old Twitter account.' Those were my first words on Twitter and, in a bizarre twist of
What does Elon Musk’s takeover of Twitter mean for advertisers?
Industry experts are urging brands to 'wait and see' as new Twitter owner Elon Musk overhauls the platform.
Brands urged to ‘read the room’ as nation mourns the Queen
Brands have been advised to tread carefully on social media as a period of mourning for the Queen begins, amid
Shorter ads deliver better attention on social media
Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
Mindshare launches measurement tool for creative
The agency worked with Meta to develop a tool that assesses the impact of good creative.
TikTok disputes report it is 'abandoning' live shopping expansion in Europe
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,
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