Advertising news and opinion from international thought leaders

May 18, 2022 by Fayola Douglas

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

May 13, 2022 by Arvind Hickman

Twitter has researched online conversations that show what brands should be mindful of.

April 22, 2022 by Olivia Wedderburn

BeReal is overtaking Instagram and TikTok with its ‘unfiltered’ version of social media.

April 19, 2022 by Fayola Douglas

Members of the dating app can match and chat before heading to events.

April 19, 2022 by Arvind Hickman

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing

April 07, 2022 by Arvind Hickman

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

April 07, 2022 by Ben Bold

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

February 11, 2022 by Fayola Douglas

The partnership with Black Cultural Archives wants to expose people to black history.

December 13, 2021 by Sabrina Sanchez

She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.

December 09, 2021 by Gideon Spanier

Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it

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