Social media

Articles: 366 Results
TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

Dara Nasr in front of a wall full of tweets

Twitter’s Dara Nasr: ‘Authenticity and dialogue are two important trends in advertising’

Twitter has researched online conversations that show what brands should be mindful of.

BeReal application screen grabs

Waving the flag for ‘anti-social brands’ – will BeReal be the answer to authentic social?

BeReal is overtaking Instagram and TikTok with its ‘unfiltered’ version of social media.

Tinder Explore page on a phone screen

Tinder partners with Live Nation to connect festival goers

Members of the dating app can match and chat before heading to events.

Red Bull Racing's new RB18 F1 car

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing

A graphic of an eye staring at a red box on a blue background

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.

Mobile phone showing a augmented reality stature of Nelson Mandela

Snap uses AR to reveal black history in Trafalgar Square

The partnership with Black Cultural Archives wants to expose people to black history.

 Michelle Klein, VP of global business marketing at Meta

Meta names Michelle Klein VP of global business marketing

She will be responsible for developing and executing global marketing strategy for Meta for Business and its ads solutions.

Meta’s Nicola Mendelsohn promises change: ‘We’re not satisfied with where we are’

Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it


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