Social media

Articles: 211 Results
Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'

Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'

HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.

How the Grindr ecosystem evolved into more for its 4 million users

How the Grindr ecosystem evolved into more for its 4 million users

Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world

Here's how brands should use Twitter during the Super Bowl

Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of

Facebook has seen the future of online video, and it is vertical

Facebook has seen the future of online video, and it is vertical

The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.

'Troll Tax' by Baldwin& and Hunter S. & Thompson
Two months in, 280 characters hasn't shifted Twitter's strategy

Two months in, 280 characters hasn't shifted Twitter's strategy

The social media network's big change doesn't amount to much, now that the novelty has worn off.

Why Facebook should consider Google's company mantra

Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder,

Consumers are more likely to share important milestones on social media than in person, new study says

Consumers are more likely to share important milestones on social media than in person, new study says

It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.

5 questions brands need to ask before building a messaging experience

5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive

Grindr's marketing head: Video strategy doesn't have to be so complicated

Grindr's marketing head: Video strategy doesn't have to be so complicated

The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.

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