Social media
Facebook's incoming CMO: 'What lies before us in marketing is happening whether we like it or not'
HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.
How the Grindr ecosystem evolved into more for its 4 million users
Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world
Here's how brands should use Twitter during the Super Bowl
The social media giant has some tips for brands looking to make the most of the platform's biggest day of
Facebook has seen the future of online video, and it is vertical
The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.
Two months in, 280 characters hasn't shifted Twitter's strategy
The social media network's big change doesn't amount to much, now that the novelty has worn off.
Why Facebook should consider Google's company mantra
Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder,
Consumers are more likely to share important milestones on social media than in person, new study says
It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.
5 questions brands need to ask before building a messaging experience
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive
Grindr's marketing head: Video strategy doesn't have to be so complicated
The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.
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