Platform has recognised it needs to be more proactive at growing global audience.
Social giant believes landmark US Federal Trade Commission fine over privacy breaches could be as much as $5bn.
Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.
Picture-sharing app will keep 'small cut' of each sale it makes in-app.
Twitter has spent the past year improving how users can interact with, discover and share more content around big events.
15 ways the social giant has impacted the ad industry
Move has been welcomed by Unilever's Keith Weed, who has led calls for action.
Social platform also posted its fourth consecutive profitable quarter.
HP's outgoing top marketer shares his ideas on brand-building, creativity, diversity and impact.
Peter Sloterdyk listened to the app's users, then set out to help them discover, connect with, and navigate the world