Social media

Articles: 205 Results
Why Facebook should consider Google's company mantra

Why Facebook should consider Google's company mantra

Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder,

Consumers are more likely to share important milestones on social media than in person, new study says

Consumers are more likely to share important milestones on social media than in person, new study says

It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.

5 questions brands need to ask before building a messaging experience

5 questions brands need to ask before building a messaging experience

Having a plan will ensure the experience you deploy will work for you and your brand in the most productive

Grindr's marketing head: Video strategy doesn't have to be so complicated

Grindr's marketing head: Video strategy doesn't have to be so complicated

The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.

Koons x Snapchat debate is the ultimate AR story a brand could tell

Koons x Snapchat debate is the ultimate AR story a brand could tell

The debate over augmented reality is a powerful example of how important it is to stay true to your brand

Temple University researchers expose the pitfalls of social advertising

Temple University researchers expose the pitfalls of social advertising

VaynerMedia CMO responds: "There's both risk and reward on social."

Sarah Jessica Parker, Instagram talk authenticity in branding

Sarah Jessica Parker, Instagram talk authenticity in branding

Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star.

The warnings were real: how to avoid regulatory action against influencers

The warnings were real: how to avoid regulatory action against influencers

The FTC is closely monitoring marketers, their agencies and their influencer networks, say attorneys at Davis & Gilbert.

Advertising won't get better until it stops 'sleeping on' Black Twitter

Advertising won't get better until it stops 'sleeping on' Black Twitter

Five panelists at Advertising Week weigh in on a talent-rich community too long ignored.

Why marketers should bet on influencers over programmatic

Why marketers should bet on influencers over programmatic

Programmatic isn't quite the silver bullet it was supposed to be, says CLEVER's founder.