Social platforms do not actually espouse that information should be free. In reality, information is controlled by the highest bidder,
Consumers are more likely to share important milestones on social media than in person, new study says
It's an opportunity for brands to engage consumers when it matters most, according to research from Sprout Social.
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive
The gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.
The debate over augmented reality is a powerful example of how important it is to stay true to your brand
VaynerMedia CMO responds: "There's both risk and reward on social."
Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star.
The FTC is closely monitoring marketers, their agencies and their influencer networks, say attorneys at Davis & Gilbert.
Five panelists at Advertising Week weigh in on a talent-rich community too long ignored.
Programmatic isn't quite the silver bullet it was supposed to be, says CLEVER's founder.
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