Social media

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Twitter ad revenue hit by Covid-19

Twitter ad revenue hit by Covid-19

While monetisable users are up 23%, brands are not biting.

Facebook closes London offices after employee contracts coronavirus

Facebook closes London offices after employee contracts coronavirus

Offices to reopen on Monday...

Facebook gives WHO free ads for coronavirus campaign

Facebook gives WHO free ads for coronavirus campaign

Mark Zuckerberg said platform will block people from running ads that seek to exploit pandemic for profit.

Instagram audience overtakes that of Facebook on big brand pages

Instagram audience overtakes that of Facebook on big brand pages

Study of world's biggest brand pages reveals what could be landmark moment for Facebook.

Twitter beats expectations despite YOY ad revenue slowdown

Twitter beats expectations despite YOY ad revenue slowdown

Social media company is developing products in 2020 that will enable more direct-response advertising formats.

TikTok launches search ad offensive as Byte surges past 1m downloads

TikTok launches search ad offensive as Byte surges past 1m downloads

Short-form video app passed milestone in a week, prompting TikTok to roll out counter-attack.

Facebook growth slows as Mark Zuckerberg touts ecommerce offering

Facebook growth slows as Mark Zuckerberg touts ecommerce offering

Social media giant failed to report sales growth higher than 30% for first time in a financial year.

Facebook rethinks plan to insert ads into WhatsApp

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Social media adspend to hit $112bn even though it 'stumps' marketers

Social media adspend to hit $112bn even though it 'stumps' marketers

Marketers had unrealistic expectations of what social media could deliver and are having to readjust their strategy, Forrester warns.

Sylvester Stallone to star in Facebook's first-ever Super Bowl ad

Sylvester Stallone to star in Facebook's first-ever Super Bowl ad

Social media giant is looking to remind people of ways it can help them connect.

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