Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
The agency worked with Meta to develop a tool that assesses the impact of good creative.
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,
Ad has been created by Adam & Eve/DDB.
Global will sell advertising for mobile games in the UK and US.
A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.
The recession is likely to cause consumers to spend less, therefore advertising budgets may lessen. Caution is important, but panic
Global review consolidated media in 10 markets to single agency.
Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.