Technology brands

Articles: 10937 Results
An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

A woman takes a photo of a TikTok billboard on her mobile phone. All photos: Olivier Anrigo

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

TikTok Shop UK's web page, which features videos of creators selling products

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,

Still from PlayStation ad

PlayStation creates mystifying spot to launch revamped subscription service

Ad has been created by Adam & Eve/DDB.

A picture of a person playing a mobile game

Global invests in gaming advertising platform Odeeo

Global will sell advertising for mobile games in the UK and US.

A silhouette of person holding aloft of phono with the TikTok logo. Photo: Getty Images

TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row

A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.

Headshot of Melissa Chapman

Snap-ocalypse through a different lens: why it's not quite as bad as everyone thinks

The recession is likely to cause consumers to spend less, therefore advertising budgets may lessen. Caution is important, but panic

Photo of a thumb pressing an Audible app image (Getty Images)

Amazon's Audible consolidates £378m global media account

Global review consolidated media in 10 markets to single agency.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.

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