Online shopping
OMD collects AliExpress global mandate
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom.
Alibaba revenue rises 37% amid antitrust cloud
The company took in US$33.88 billion in the quarter ended December 31, although active user numbers rose only slightly.
Frenzied pandemic buying pushes Amazon's quarterly revenue past $100bn
As founder Jeff Bezos announces his move to executive chairman, revenue from Amazon's 'other' category, which includes advertising, soars 64%
The 10 best holiday ads of 2020
Campaign rounded up the top holiday commercials that made the year a little merrier.
GroupM predicts e-commerce sales will hit $3.9 trillion by 2024
E-commerce amounted to 17% of global retail sales in 2020.
Key takeaways from McKinsey’s 2020 holiday shopping report
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to
Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event
'Black Friday live' will air at 6pm everyday.
Sheena Sauvaire appointed CMO at Yoox Net-a-Porter
Sauvaire moves from Belstaff.
Amazon and Refinery29 produce IRL gift guide
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
Amazon grows ad business as marketing expenses surge 48%
Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free