Refreshed strategy aims to capture global opportunity.
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.
The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom.
The company took in US$33.88 billion in the quarter ended December 31, although active user numbers rose only slightly.
As founder Jeff Bezos announces his move to executive chairman, revenue from Amazon's 'other' category, which includes advertising, soars 64%
Campaign rounded up the top holiday commercials that made the year a little merrier.
E-commerce amounted to 17% of global retail sales in 2020.
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to
'Black Friday live' will air at 6pm everyday.