Online shopping
Asos hikes adspend as part of plans to become £7bn business
Refreshed strategy aims to capture global opportunity.
R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.
Marketers struggling for traction with media strategies
The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable
OMD collects AliExpress global mandate
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom.
Alibaba revenue rises 37% amid antitrust cloud
The company took in US$33.88 billion in the quarter ended December 31, although active user numbers rose only slightly.
Frenzied pandemic buying pushes Amazon's quarterly revenue past $100bn
As founder Jeff Bezos announces his move to executive chairman, revenue from Amazon's 'other' category, which includes advertising, soars 64%
The 10 best holiday ads of 2020
Campaign rounded up the top holiday commercials that made the year a little merrier.
GroupM predicts e-commerce sales will hit $3.9 trillion by 2024
E-commerce amounted to 17% of global retail sales in 2020.
Key takeaways from McKinsey’s 2020 holiday shopping report
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to
Amazon enlists David Walliams, Marvin Humes, Alesha Dixon and more for Black Friday virtual event
'Black Friday live' will air at 6pm everyday.
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