Online shopping
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Wayfair challenges the 'Age of Greige' in first ad by BBH
BBH won the account in 2022.
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner.
Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'
The work has been created by Wieden & Kennedy London and directed by Olivia Wilde.
Amazon enlists Taika Waititi to direct Christmas ad
'Joy is made' has been created by Lucky Generals.
Amazon Books brings reading to life with mixed media global campaign
'That reading feeling awaits' has been created by Droga5 London.
Pick of the week: Boots Xmas ad hits the spot for those of us who just love 'stuff'
Boots festive spot highlights the little moments we missed last year and the joy of giving.
Asos hikes adspend as part of plans to become £7bn business
Refreshed strategy aims to capture global opportunity.
R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars
Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.
Marketers struggling for traction with media strategies
The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable
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