Advertising news and opinion from international thought leaders

July 26, 2019 by Jessica Goodfellow

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own

April 05, 2019 by Simon Gwynn

Tech giant has dialled back 'ridiculous' promotion of private-label products.

January 29, 2019 by Simon Gwynn

Agency's previous work for tech giant include 2016's 'Vicar and imam'.

July 27, 2018 by Daniel Farey-Jones

Amazon has reported its largest ever quarterly profit, at $2.5bn (£1.91bn), on the back of a growing contribution from ad

June 20, 2018 by Simon Gwynn

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

February 14, 2018 by Oliver McAteer

YouTube influencers, sexier shopping searches and a ton of data are all part of Google's master plan.

August 25, 2017 by Simon Gwynn

Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a

June 05, 2017 by David Blecken

Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place

May 24, 2017 by T. Scott Major

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

May 22, 2017 by Andy Pemberton

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

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