Advertising news and opinion from international thought leaders

November 11, 2021 by Fayola Douglas

Boots festive spot highlights the little moments we missed last year and the joy of giving.

October 11, 2021 by Fayola Douglas

Refreshed strategy aims to capture global opportunity.

October 07, 2021 by Simon Gwynn

Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.

September 08, 2021 by Rahul Sachitanand

The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable

February 04, 2021 by Staff Reporters

The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom.

February 03, 2021 by Staff Reporters

The company took in US$33.88 billion in the quarter ended December 31, although active user numbers rose only slightly.

February 03, 2021 by Rahul Sachitanand

As founder Jeff Bezos announces his move to executive chairman, revenue from Amazon's 'other' category, which includes advertising, soars 64%

December 21, 2020 by Mariah Cooper

Campaign rounded up the top holiday commercials that made the year a little merrier.

December 17, 2020 by Mariah Cooper

E-commerce amounted to 17% of global retail sales in 2020.

December 07, 2020 by Adina-Laura Achim

More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to

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