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Amazon: Wieden & Kennedy London created recent ads for Amazon Prime

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.

A couple sitting on a grey sofa posing as if in a catalogue

Wayfair challenges the 'Age of Greige' in first ad by BBH

BBH won the account in 2022.

ASOS' official logo

Criteo partners with ASOS to improve targeted advertising

The commerce media company will become ASOS' exclusive advertising partner.

A woman with unwanted facial hair looks into a mirror

Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'

The work has been created by Wieden & Kennedy London and directed by Olivia Wilde.

Still from Amazon ad

Amazon enlists Taika Waititi to direct Christmas ad

'Joy is made' has been created by Lucky Generals.

Still from Amazon Books ad

Amazon Books brings reading to life with mixed media global campaign

'That reading feeling awaits' has been created by Droga5 London.

Boots: the gift that keeps on giving

Pick of the week: Boots Xmas ad hits the spot for those of us who just love 'stuff'

Boots festive spot highlights the little moments we missed last year and the joy of giving.

Asos: latest ad celebrates that inspiration comes from everywhere

Asos hikes adspend as part of plans to become £7bn business

Refreshed strategy aims to capture global opportunity.

Vollebak: opening store in Decentraland

R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars

Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.

Flop of the shops: Advertisers were not satisfied with their performance in ecommerce

Marketers struggling for traction with media strategies

The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable


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