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VR experience for Billy Corgan single wins Digital Craft Grand Prix

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

Google wants to change the way we shop online, beginning with beauty brands

Google wants to change the way we shop online, beginning with beauty brands

YouTube influencers, sexier shopping searches and a ton of data are all part of Google's master plan.

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a

Behind Diesel's surprising success in Japan

Behind Diesel's surprising success in Japan

Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place

What marketers can learn from Lavar Ball

What marketers can learn from Lavar Ball

The retired football player and founder of Big Baller Brand is proof that you don't need an MBA to be

Will Amazon devour brands?

Will Amazon devour brands?

Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.

Meet Dawn: The customer of the future

Meet Dawn: The customer of the future

How people shop, connect with and think about brands is evolving at a rapid pace. A senior associate of Lippincott's

Sorrell eyes Amazon opportunity as WPP buys Marketplace Ignition

Sorrell eyes Amazon opportunity as WPP buys Marketplace Ignition

WPP-owned Possible has acquired Marketplace Ignition, an e-commerce agency focused on advising clients on how to grow their business on

Influencer marketing is creeping into Alexa

Influencer marketing is creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

Alibaba to draw almost one-third of China's digital adspend: eMarketer

Alibaba to draw almost one-third of China's digital adspend: eMarketer

The giant is tipped to earn $16 billion from digital advertising revenue this year.