Swedish sportswear brand Björn Borg has found a use for blockchain that, while it sounds crazy, is actually rather perfect.
H&M, the high-street fashion retailer, is celebrating female empowerment in its latest TV ad featuring Winona Ryder and Elizabeth Olsen.
Fast-fashion retailer H&M has been called out for "casual racism" over using a black boy to model a sweatshirt with
Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously
CNN's Great Big Story is behind the four-part series promoting fashion line Collection by Michael Strahan.
Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.
Pop-up stores can reflect deep integration with modern, high-tech marketing methods.
Both companies are accused of having misled consumers through their marketing.
For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."
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