Localization, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place
New research from Publicis addresses the appetite for global versus local brands, willingness to blow the budget and how meticulously
CNN's Great Big Story is behind the four-part series promoting fashion line Collection by Michael Strahan.
Brian Beitler's on-stage remark incited an animated off-stage debate, then an appearance in the Lounge itself.
Pop-up stores can reflect deep integration with modern, high-tech marketing methods.
Both companies are accused of having misled consumers through their marketing.
For International Women's Day, Wieden+Kennedy Amsterdam urges girls to "Believe in More."
Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing
It's baffling how often even major companies continue to get their messages wrong.
In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's
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