Retail brands
NBCU debuts total media spend measurement tool
Tool kicks off targeting the automotive sector, with Honda as launch partner.
Gwyneth Paltrow joins global Xeomin campaign as spokesperson
The campaign is Paltrow’s first medical aesthetics partnership.
Two agency groups face off in Walgreens Boots Alliance global review
Race hots up for US pharmacy giant's integrated account.
Red Lobster’s largest shareholder talks marketing shift, Asian expansion
With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of
Sex sells, but so does fear: Two voter registration campaigns take different tacks
OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s
Burger King lists ingredients on Whopper wrappers to highlight natural flavors
The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.
Spotify says there’s more to life than music
The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.
Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage
After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers
Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works
This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.
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