Retail brands

Articles: 25669 Results
Asos hikes adspend as part of plans to become £7bn business

Asos hikes adspend as part of plans to become £7bn business

Refreshed strategy aims to capture global opportunity.

R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars

R/GA bids to help brands sell 'direct to avatar' by opening store for Vollebak – on Mars

Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.

Westfield partners Lady Gaga for virtual album launch performances

Westfield partners Lady Gaga for virtual album launch performances

Fan zones will go live globally in more than 20 Westfield locations.

Ikea and DJs Swedish House Mafia to create 'affordable home studio' collection

Ikea and DJs Swedish House Mafia to create 'affordable home studio' collection

The collaboration will allow people to make music at home.

Marketers struggling for traction with media strategies

Marketers struggling for traction with media strategies

The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable

Vans takes first step into the metaverse with Roblox skate experience

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

Lululemon launches 'largest ever' global brand campaign

Lululemon launches 'largest ever' global brand campaign

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets and younger Gen Z audience.

Gucci owner Kering Group kicks off global media review

Gucci owner Kering Group kicks off global media review

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

OshKosh B’gosh evokes childhood dreams in back to school campaign

OshKosh B’gosh evokes childhood dreams in back to school campaign

The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.

What went wrong at Gap and how will it fare online-only?

What went wrong at Gap and how will it fare online-only?

The retailer will cease to have a physical presence on the high street by the end of September.

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