Retail brands

The Ad Club of New York announces 2018 Brave Brand honorees

Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.

Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

Growing ad revenue is making Amazon more profitable

Amazon has reported its largest ever quarterly profit, at $2.5bn (£1.91bn), on the back of a growing contribution from ad

Reebok reignites '#BeMoreHuman' with female-empowerment

The sports clothing brand is leading the charge with cultural transformation.

Bonobos sets out to #EvolveTheDefinition of 'masculinity'

For the campaign, 172 people were interviewed about how they define masculinity.

Ulta Beauty chased Millennial money 'too much,' says SVP brand marketing

The brand is attempting to change the narrative of how consumers view beauty.

Nothing in this world is 100%. Except love

Plucky PR counters chicken FCK-up