Authentic brands are rooted in a fundamental mission that defines their relationship to the world and to the consumer.
It's the most socially-savvy generation, but many are leaving multiple platforms and marketers need to know why.
Marketers need to be prepared for the rise of "screenless" e-commerce where purchase decisions will increasingly made by machines, according
The brand opted for longform video to bring its International Women's Day work to life.
YouTube influencers, sexier shopping searches and a ton of data are all part of Google's master plan.
As part of its ongoing move towards automation, Snapchat has finally made its marketing API (application programming interface) open to
The clothing brand sold thousands of limited edition items at unreal prices to unsuspecting shoppers who thought they were knock-offs.
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