Retail brands

Articles: 25679 Results
Dove's lauded "Reverse Selfie" campaign

Where's the accountability in Ogilvy's influencer ban?

Efforts to be beautiful are less the cause of harm and more a symptom of an oppressive standard maintained in

The protagonist uploading an editing picture of herself in Dove's Reverse Selfie

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for

Timberland launches digital adventure exploring its history

The interactive experience features interviews and gaming elements.

Lor Sabourin: Arizona-based climber, guide and coach who identifies as trans

How Patagonia learnt to paint a more accurate picture of its community

While Patagonia is universally renowned for its purpose-driven business, it also has blind spots, according to its ecommerce director, who

Nike commits to the metaverse with virtual footwear acquisition

Digital collectibles creators RTFKT valued at $33.3m earlier this year.

 David Gandi and Bianca Balti in Dolce & Gabbana's Light Blue fragrance print ad

Dolce & Gabbana appoints Havas to global media account

The account covers more than 20 markets, including the UK and US.

Unilever: the company spent over $4bn on advertising during Q3

Campaign AI Q3 global new-biz review: Adspend swells to $17.9bn

WPP brought in the most account wins, including the retention of Unilever – the client that had the highest spend.

Boots: the gift that keeps on giving

Pick of the week: Boots Xmas ad hits the spot for those of us who just love 'stuff'

Boots festive spot highlights the little moments we missed last year and the joy of giving.

A Christmas Carrot: Kevin the Carrot returns in the Dickensian-style ad

Kevin lives: Aldi's Dickensian Christmas tale of Ebanana Scrooge and Marcus Radishford

Supermarket will donate 1.8 million meals to UK families in need this festive season as part of its Christmas campaign.

Arden, Hulley, Mallon, Kobayashi, Naul, Harman-Turner and Borkowski

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

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