Retail brands
'Laundrette': BBH's CMO on the ad that built the agency
Bartle Bogle Hegarty's global CMO reflects on the significance of Laundrette following the death of Nick Kamen this week.
What the flip? Fortnite and Havaianas in virtual/physical relationship
Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.
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SodaStream taps Zuckerberg for Earth Day campaign
No, it's his sister.
H&M offers free men's suit hire to boost confidence for job interviews
The initiative was co-created by Uncommon.
H&M launches island on Animal Crossing featuring digital Maisie Williams
Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
Ad of the week: Walmart’s ‘Feeding More Than Hunger’
LeBron James’ mother, Gloria, shares personal struggles with food insecurity.
Ikea names agency veteran Linus Karlsson as chief creative officer
Former McCann creative boss to work across marketing and product development.
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Now take it apart again: Ikea creates disassembly manuals for furniture
Initiative created by Rapp.
OMD collects AliExpress global mandate
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom.
Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids
Sessions designed to keep kids entertained during lockdown.
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