Advertising news and opinion from international thought leaders

October 11, 2021 by Fayola Douglas

Refreshed strategy aims to capture global opportunity.

October 07, 2021 by Simon Gwynn

Agency predicts sales of virtual items within metaverse spaces will be next big thing in ecommerce.

September 28, 2021 by Fayola Douglas

Fan zones will go live globally in more than 20 Westfield locations.

September 17, 2021 by Nicola Merrifield

The collaboration will allow people to make music at home.

September 08, 2021 by Rahul Sachitanand

The biggest gaps, according to research from the World Federation of Marketers, are in the segments of ecommerce and shoppable

September 01, 2021 by Fayola Douglas

Fans can skate with friends and customise Vans shoes.

August 11, 2021 by Rahul Sachitanand

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets and younger Gen Z audience.

July 26, 2021 by Alison Weissbrot

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.

July 20, 2021 by Sabrina Sanchez

The children’s clothing brand aims to give kids confidence as they head back to the physical classroom.

July 01, 2021 by Gemma Charles

The retailer will cease to have a physical presence on the high street by the end of September.

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