Retail brands
Travelpro goes to United Collective as AOR
Insider brand, invented by a pilot, looks to connect with today's "diverse and savvy" travelers.
Under Armour's new star-studded campaign is sure to make you sweat
It's the brand's largest global platform to date.
NFL's John Randle is back and more zen than ever in latest Sleep Number ad
Number 93 on the field and 55 on his Sleep Number mattress is taking tranquility to the next level.
A brighter logo now greets Landmark Health patients
The company kept its familiar tree symbol but changed everything about it.
IKEA doesn't care what you call its latest winter sale
This save-up-to-50 percent-on-already-low-prices-sale, A.K.A. the-start-2020-with-an-organized-and-refreshed-home-sale, is the retailer's first new ad in over a decade.
Why retailers are getting experiential wrong (especially for holiday shoppers)
To truly transform relationships with consumers, retailers have to create experiences that actually help consumers solve problems and expand their
Rhone wants your holiday gift to be a kept promise
It's the little things that count this holiday season.
Amazon and Refinery29 produce IRL gift guide
Shoppable items were selected by lifestyle platform's editors and fashion influencers.
TaylorMade Golf names Innocean USA media AOR after year-long review
The shop will handle all broadcast, digital and print planning and buying.
Can a brand really own a color?
"To me this is an ethical question..."
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