Retail brands

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Pop art: how to engage millennial consumers with pop-up concepts

Pop art: how to engage millennial consumers with pop-up concepts

Brands that understand young consumers' motivations for embracing limited-time engagements can reap the rewards, says Cassandra's senior director for insights.

The best way to rack up online reviews isn't by paying for them

The best way to rack up online reviews isn't by paying for them

This quick-and-dirty attempt to bolster online ratings is like fast food: It might taste great at first, but it eventually

Why should marketers in the West care about China's Singles Day?

Why should marketers in the West care about China's Singles Day?

It's time to wake up to the world's biggest shopping day, and no, it's not Black Friday

Hunter creates greenhouse in New York's Grand Central Terminal

Hunter creates greenhouse in New York's Grand Central Terminal

Hunter, the wellington boots brand, used a greenhouse pop-up in New York's Grand Central Terminal to celebrate its heritage.

Why Whole Foods' changes could mean profit for national brands

Why Whole Foods' changes could mean profit for national brands

The grocery retailer's efforts to fix the "Whole Paycheck" problem means big brands can help fill a void with their

Scandals won't slow down a bullish influencer economy

Scandals won't slow down a bullish influencer economy

Brands keep coming back for more, albeit with additional fine print.

Asics names Saatchi & Saatchi as global ad agency

Asics names Saatchi & Saatchi as global ad agency

Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency's work on the

Only a third of digital marketers are confident their campaigns reach target audience

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have

"I'm sure Shakespeare would have loved 360-degree video"

"I'm sure Shakespeare would have loved 360-degree video"

It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as