Video Games brands

Articles: 380 Results
Zwift: an online game where people can compete while they train

Wavemaker in the saddle for global Zwift media brief

The agency will consult on a consumer launch strategy before activating.

Riot Games: activations will take place at stores in various cities, including Paris, London and Madrid

Riot Games animated series spills out into the real-world

Stores will showcase unique artefacts featured in the Arcane series.

Vans: fans can practise their ollies and kickflips

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

The O2: created a virtual music venue within Fortnite

Brands, entertainment and the rise of convergence culture

Gen Z is redefining the entertainment marketing rule book.

Nintendo kicks off UK ad pitch

The review covers brand, content and social media.

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.

Fifa pays tribute to late football prodigy Kiyan Prince with playable character

The campaign aims to raise awareness of knife crime.

What the flip? Fortnite and Havaianas in virtual/physical relationship

Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.

H&M launches island on Animal Crossing featuring digital Maisie Williams

Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.

Gaming is huge. How can advertisers get involved?

Advertisers’ hanging approach to the gaming sphere is evolving as demographics of the typical gamer change.

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