Video Games brands

Articles: 383 Results
A picture of Brent Koning, who joins Dentsu Gaming

Dentsu hires Electronic Arts exec to head global gaming ops

Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.

The cast of TV ad for ‘God of War Ragnarok', Ben Stiller, John Travolta and Le Bron James

Ben Stiller, John Travolta, LeBron James and kids star in PlayStation God of War ad

Game is released this month on PlayStation 4 and 5 consoles.

Image of Luke Southern

PlayStation’s 'Double life' showed that gaming isn’t just a boys’ club

An ad that didn't even feature the product but managed to capture the essence of why so many people pick

Zwift: an online game where people can compete while they train

Wavemaker in the saddle for global Zwift media brief

The agency will consult on a consumer launch strategy before activating.

Riot Games: activations will take place at stores in various cities, including Paris, London and Madrid

Riot Games animated series spills out into the real-world

Stores will showcase unique artefacts featured in the Arcane series.

Vans: fans can practise their ollies and kickflips

Vans takes first step into the metaverse with Roblox skate experience

Fans can skate with friends and customise Vans shoes.

The O2: created a virtual music venue within Fortnite

Brands, entertainment and the rise of convergence culture

Gen Z is redefining the entertainment marketing rule book.

Nintendo kicks off UK ad pitch

The review covers brand, content and social media.

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.

Fifa pays tribute to late football prodigy Kiyan Prince with playable character

The campaign aims to raise awareness of knife crime.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free