Video Games brands
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
What the flip? Fortnite and Havaianas in virtual/physical relationship
Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.
H&M launches island on Animal Crossing featuring digital Maisie Williams
Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
Gaming is huge. How can advertisers get involved?
Advertisers’ hanging approach to the gaming sphere is evolving as demographics of the typical gamer change.
LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.
Pokémon celebrates 25 years with Post Malone virtual gig
The concert is part of an ongoing collaboration with Universal Music Group.
Why the Robinhood-GameStop Saga is an important lesson for disruptor brands
It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do,
Wallace & Gromit venture into AR with immersive storytelling app
Players take on the challenge of fixing up a city.
Mobile gaming company Scopely hires Ben Webley as CMO
He’s worked at Facebook, Zynga and EA.
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