Video Games brands
Wavemaker in the saddle for global Zwift media brief
The agency will consult on a consumer launch strategy before activating.
Riot Games animated series spills out into the real-world
Stores will showcase unique artefacts featured in the Arcane series.
Vans takes first step into the metaverse with Roblox skate experience
Fans can skate with friends and customise Vans shoes.
Brands, entertainment and the rise of convergence culture
Gen Z is redefining the entertainment marketing rule book.
Nintendo kicks off UK ad pitch
The review covers brand, content and social media.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
What the flip? Fortnite and Havaianas in virtual/physical relationship
Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.
H&M launches island on Animal Crossing featuring digital Maisie Williams
Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
Gaming is huge. How can advertisers get involved?
Advertisers’ hanging approach to the gaming sphere is evolving as demographics of the typical gamer change.
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