Video Games brands
Dentsu hires Electronic Arts exec to head global gaming ops
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
Ben Stiller, John Travolta, LeBron James and kids star in PlayStation God of War ad
Game is released this month on PlayStation 4 and 5 consoles.
PlayStation’s 'Double life' showed that gaming isn’t just a boys’ club
An ad that didn't even feature the product but managed to capture the essence of why so many people pick
Wavemaker in the saddle for global Zwift media brief
The agency will consult on a consumer launch strategy before activating.
Riot Games animated series spills out into the real-world
Stores will showcase unique artefacts featured in the Arcane series.
Vans takes first step into the metaverse with Roblox skate experience
Fans can skate with friends and customise Vans shoes.
Brands, entertainment and the rise of convergence culture
Gen Z is redefining the entertainment marketing rule book.
Nintendo kicks off UK ad pitch
The review covers brand, content and social media.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free