Toy brands

Articles: 91 Results
Children built a Lego car in the toy company's Christmas spot

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

Lego Lates logo

Lego Group invites adults to play as it launches event series

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

A bored-looking kid sits in a plain room, head in hands, staring at the camera

Kids channel innate sense of fun in ‘most boring room ever’ for Lego Foundation

Film based on insight that 84% of children wish they had more playtime.

Hasbro sets up life-size Monopoly experience

The immersive Monopoly game, located on Tottenham Court Road, is part of a focus on location-based activity

LOL Surprise and SuperAwesome enter the world of Roblox

The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Lego's plans for future brand experiences will include digital elements

Being inclusive aligns with the brand, Lego's head of marketing said.

Disney tells heart-warming story about family traditions in Christmas campaign

Brand will be raising money for charity Make-A-Wish.

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Work is collaboration between BETC Paris and The Lego Agency.

'The Drive' for Hot Wheels by BBDO San Francisco

September 11, 2017, BBDO San Francisco for Hot Wheels


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