Toy brands

Articles: 87 Results
LOL Surprise and SuperAwesome enter the world of Roblox

LOL Surprise and SuperAwesome enter the world of Roblox

The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids gaming platform.

Lego partners Universal for AR music video app

Lego partners Universal for AR music video app

Children can produce and star in videos alongside Lego characters.

Lego's plans for future brand experiences will include digital elements

Lego's plans for future brand experiences will include digital elements

Being inclusive aligns with the brand, Lego's head of marketing said.

Disney tells heart-warming story about family traditions in Christmas campaign

Disney tells heart-warming story about family traditions in Christmas campaign

Brand will be raising money for charity Make-A-Wish.

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Work is collaboration between BETC Paris and The Lego Agency.

'The Drive' for Hot Wheels by BBDO San Francisco

'The Drive' for Hot Wheels by BBDO San Francisco

, BBDO San Francisco for Hot Wheels
GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams

GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams

The toy brand returns to video advertising with its first spot since 2015, appealing to parents in search of positive

Brand Superfan of the Week: Pokémon's Lisa Courtney

Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level

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