Toy brands

Articles: 38 Results
Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Work is collaboration between BETC Paris and The Lego Agency.

'The Drive' for Hot Wheels by BBDO San Francisco

'The Drive' for Hot Wheels by BBDO San Francisco

, BBDO San Francisco for Hot Wheels
GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams

GoldieBlox encourages girls to be like Hillary Clinton and Serena Williams

The toy brand returns to video advertising with its first spot since 2015, appealing to parents in search of positive

Brand Superfan of the Week: Pokémon's Lisa Courtney

Brand Superfan of the Week: Pokémon's Lisa Courtney

This Pokéfan has amassed 17,127 items of memorabilia from the anime series and now holds the Guinness World Record for

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

GoldieBlox CMO explains why the toy brand's best creative comes from its in-house agency

"The husband and wife team is the voice, so we wouldn't pawn that out to somebody else," Kenny Davis says.

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Mattel: Unlike Barbie, Ken doesn't have to deal with body issues

Michelle Chidoni, VP of global comms for Mattel, explained that Barbie has always had a conversation at an adult level

Brand Superfan of the Week: Lego's Colin Leggo

Brand Superfan of the Week: Lego's Colin Leggo

The comedian's last name sounds like the building blocks brand, which has made him a life-long loyalist.

Brand Superfan of the Week: Disney's Keith Mahne

Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

5 lessons to learn from a Disney research scientist

5 lessons to learn from a Disney research scientist

These data-driven best practices are relevant to strategists and marketers alike.

Toys 'R' Us sticks its neck out for April the Giraffe

Toys 'R' Us sticks its neck out for April the Giraffe

Toys "R" Us' comms team shares the inside story on why it sponsored Giraffe Cam, the behind-the-scenes look inside the

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