Television brands
NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’
KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and
Visibility of disability: getting the entertainment and ad industry to face up to inclusion
The role that the advertising, TV and entertainment industry can play in building a platform to make the invisible visible
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Peloton capitalises on shock death in TV reboot
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made
Finecast CEO Jakob Nielsen steps down
Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations.
Would you want to step into the world of Squid Game?
The violent Netflix series has become a fan favourite and can now be found in brand activations. But such experiential
Roku CEO Anthony Wood: “We’re focused on an AVOD business model”
Roku’s revenue rose 58% in Q4, beating expectations and marking its biggest quarter ever as streaming booms.
Tubi launches first national brand campaign
The promotion aims to show users how valuable “free” is.
Gen Z demands more diversity and inclusion from brands
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
Wavemaker wins global media account for Channel 5 and MTV owner
WPP agency will take over the UK business from Omnicom's PHD next year.
How Netflix spread holiday cheer to 6 small cities
The streaming service picked towns around the country for free holiday makeovers.
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