Television brands
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Peloton capitalises on shock death in TV reboot
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made
Finecast CEO Jakob Nielsen steps down
Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations.
Would you want to step into the world of Squid Game?
The violent Netflix series has become a fan favourite and can now be found in brand activations. But such experiential
Roku CEO Anthony Wood: “We’re focused on an AVOD business model”
Roku’s revenue rose 58% in Q4, beating expectations and marking its biggest quarter ever as streaming booms.
Tubi launches first national brand campaign
The promotion aims to show users how valuable “free” is.
Gen Z demands more diversity and inclusion from brands
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
Wavemaker wins global media account for Channel 5 and MTV owner
WPP agency will take over the UK business from Omnicom's PHD next year.
How Netflix spread holiday cheer to 6 small cities
The streaming service picked towns around the country for free holiday makeovers.
ESPN drops the beat in "One App, One Tap" campaign
The spot features an original rap written by BSSP and performed by rising rapper Chika, set to a flashy montage
Disney tells heart-warming story about family traditions in Christmas campaign
Brand will be raising money for charity Make-A-Wish.
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