Television brands

Articles: 21920 Results
A headshot of NBCUniversal's president and MD of global advertising and partnerships, KC Sullivan

NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and

Casey points to Tommy Hilfiger's Tommy Adaptive collection as an example of a successful advertising campaign around disability

Visibility of disability: getting the entertainment and ad industry to face up to inclusion

The role that the advertising, TV and entertainment industry can play in building a platform to make the invisible visible

Peloton reacts to Sex in the City reboot with a timely spot reaffirming its bikes are safe

Peloton capitalises on shock death in TV reboot

After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made

Nielsen at Campaign's TV Advertising Summit in 2020

Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations.

Netflix: experience at London’s Westfield

Would you want to step into the world of Squid Game?

The violent Netflix series has become a fan favourite and can now be found in brand activations. But such experiential

Roku CEO Anthony Wood: “We’re focused on an AVOD business model”

Roku’s revenue rose 58% in Q4, beating expectations and marking its biggest quarter ever as streaming booms.

Tubi launches first national brand campaign

The promotion aims to show users how valuable “free” is.

Gen Z demands more diversity and inclusion from brands

Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that

Wavemaker wins global media account for Channel 5 and MTV owner

WPP agency will take over the UK business from Omnicom's PHD next year.

How Netflix spread holiday cheer to 6 small cities

The streaming service picked towns around the country for free holiday makeovers.

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