Television brands
Channel 4 makes international debut on ad-supported US platforms
The broadcaster will export its content to three of the US’ biggest ad-supported streaming services.
Netflix subscriber satisfaction falls by 9% as other services post growth
Subscribers are looking to save money amid a post-Christmas 'subscription cull'.
The HBO Max rebrand is not as dumb as you think
HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes.
NBCUniversal hires BBC’s Maggy Chan to lead global advertising
She has been described as 'BBC's best gift to NBCU since The Office'.
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World Cup 2022 round-up: Subway, Melanoma UK, KFC, FareShare, The Athletic and more
France and Argentina set to go head-to-head in the final on 18 December.
NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’
KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in areas such as measurement and
Visibility of disability: getting the entertainment and ad industry to face up to inclusion
The role that the advertising, TV and entertainment industry can play in building a platform to make the invisible visible
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Peloton capitalises on shock death in TV reboot
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made
Finecast CEO Jakob Nielsen steps down
Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations.
Would you want to step into the world of Squid Game?
The violent Netflix series has become a fan favourite and can now be found in brand activations. But such experiential
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