Sport brands
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Uefa goes for virtual goal with Women’s Euro 2022 Roblox game
Game's mascots will team up with international players for educational content series.
Red Bull Racing: Winning the race off the track
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing
A love letter to Bend It Like Beckham
It was one of the first films I saw as a teen that subverted gender roles and demonstrated how chasing
Adidas bares all and I can’t bear to look
Should the industry be applauding the Adidas campaign featuring 25 pairs of naked breasts?
Campaign AI global new-biz client spotlight: Media reviews dominate in August
Publicis Groupe accounts for hefty share of new-business billings in media & entertainment.
International Olympic Committee "Stronger together" by Hulse & Durrell
The IOC has launched a global TV campaign showcasing athletes' stories about their journey to the Olympic Games in Tokyo
Fifa pays tribute to late football prodigy Kiyan Prince with playable character
The campaign aims to raise awareness of knife crime.
Formula E celebrates its vision of the future in campaign by Uncommon
Spot inspired by Formula E races on city streets.
Major League Baseball drops Atlanta due to Georgia voting law
The 2021 All-Star Game and MLB Draft will relocate in protest.
Brands pivot campaign strategies for March Madness comeback
The 2021 NCAA men’s basketball tournament generated nearly $1 billion in ad revenue.
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