Sport brands

Articles: 215 Results
McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as

The 'un-marketing' of the Olympics and how brands can do better next time

The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

No gold for the 2018 PyeongChang Winter Olympics ratings

No gold for the 2018 PyeongChang Winter Olympics ratings

Before NBC breaks out the bottle of bubbly, the reality of these rating results is what could now be the

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies

Under Armour launches branded content venture with Nigerian bobsledders

Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

Adidas creates two-day basketball festival with Pharrell Williams

Adidas creates two-day basketball festival with Pharrell Williams

Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss

How Trek Bikes helped novice riders make up their minds with digital advice

How Trek Bikes helped novice riders make up their minds with digital advice

Trek Bikes--the largest bicycle manufacturer in the US--used intelligent digital advisors developed by SMARTASSISTANT to decrease decision paralysis and increase

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.

Emotional narratives won big at last year's Super Bowl, says new Unruly study

Emotional narratives won big at last year's Super Bowl, says new Unruly study

But with the Olympics on the horizon, this year could be very different.

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