Sport brands

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Should brands get involved in political campaigns?

Should brands get involved in political campaigns?

Should Nike and other brands stay clear of politics?

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response

ESPN streaming service launches new brand campaign by Preacher

ESPN streaming service launches new brand campaign by Preacher

Ads for the ESPN+ streaming platform champion obscure sports and classic match-ups.

NFL campaigns show gridiron-starved fans getting ready for the game

NFL campaigns show gridiron-starved fans getting ready for the game

While other professional sports have launched, football is seen as a bellwether for a return to normalcy.

DraftKings hands off to celebrity influencers to kick off NFL season

DraftKings hands off to celebrity influencers to kick off NFL season

The Reignmakers campaign will wed big names and charitable donations to the start of pro football.

Nike’s You Can’t Stop Sisters elevates Serena and Venus above tennis rankings

Nike’s You Can’t Stop Sisters elevates Serena and Venus above tennis rankings

Wieden & Kennedy digital spot is latest in Nike’s You Can’t Stop Sports series that interweaves athletes and their sports,

Paralympics body shows race from perspective of world's fastest blind sprinter

Paralympics body shows race from perspective of world's fastest blind sprinter

It is Adam & Eve/DDB's debut work for IPC…

Kendrick Lamar tells world to ‘be better’ in Nike tribute to Kobe Bryant

Kendrick Lamar tells world to ‘be better’ in Nike tribute to Kobe Bryant

Bryant died in helicopter crash in January…

The NBA is back and Nike, too, with an ode to sports and society

The NBA is back and Nike, too, with an ode to sports and society

Megan Rapinoe narrates the 1:30 short film by agency Wieden+Kennedy that features a galaxy of Nike endorsers and everyday athletes.

Nike creates moving tribute to Kobe Bryant

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service...

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