Sport brands

Articles: 217 Results
Nike creates moving tribute to Kobe Bryant

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service...

Manchester United hunts first creative director

Manchester United hunts first creative director

UK's biggest football club wants someone with decade's experience working in agencies.

McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as

The 'un-marketing' of the Olympics and how brands can do better next time

The 'un-marketing' of the Olympics and how brands can do better next time

The 2018 Winter Olympics in PyeongChang were a marketing fail, says Organic's VP of client services.

No gold for the 2018 PyeongChang Winter Olympics ratings

No gold for the 2018 PyeongChang Winter Olympics ratings

Before NBC breaks out the bottle of bubbly, the reality of these rating results is what could now be the

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies

Under Armour launches branded content venture with Nigerian bobsledders

Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

Adidas creates two-day basketball festival with Pharrell Williams

Adidas creates two-day basketball festival with Pharrell Williams

Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss

How Trek Bikes helped novice riders make up their minds with digital advice

How Trek Bikes helped novice riders make up their minds with digital advice

Trek Bikes--the largest bicycle manufacturer in the US--used intelligent digital advisors developed by SMARTASSISTANT to decrease decision paralysis and increase

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

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