Sport brands

Articles: 211 Results
Under Armour launches branded content venture with Nigerian bobsledders

Under Armour launches branded content venture with Nigerian bobsledders

A five-part docuseries on the groundbreaking group of women breaks ground for the brand, too.

Adidas creates two-day basketball festival with Pharrell Williams

Adidas creates two-day basketball festival with Pharrell Williams

Adidas created a two-day festival to celebrate basketball culture in downtown Los Angeles with Pharrell Williams, Alexander Wang, Karlie Kloss

How Trek Bikes helped novice riders make up their minds with digital advice

How Trek Bikes helped novice riders make up their minds with digital advice

Trek Bikes--the largest bicycle manufacturer in the US--used intelligent digital advisors developed by SMARTASSISTANT to decrease decision paralysis and increase

Expectations, or lack thereof, for the 2018 Big Game

Expectations, or lack thereof, for the 2018 Big Game

This year's Super Bowl will see few risk-takers, says RPA's Jason Sperling.

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

Parents Television Council begs Justin Timberlake to keep Super Bowl half-time show clean

An open letter from the infamous organization pleads for a less sexualized intermission during the Big Game.

Emotional narratives won big at last year's Super Bowl, says new Unruly study

Emotional narratives won big at last year's Super Bowl, says new Unruly study

But with the Olympics on the horizon, this year could be very different.

The Campaign Super Bowl LII Ad Digest

The Campaign Super Bowl LII Ad Digest

Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.

Delta Airlines, Tostitos and Doritos among brands activating at this year's Super Bowl

Delta Airlines, Tostitos and Doritos among brands activating at this year's Super Bowl

Super Bowl Live - a 10-day festival hosted in the run-up to the NFL's championship game, will open on 26

Wilson tours US with museum experience

Wilson tours US with museum experience

Wilson, the US sports brand, has created a mobile pop-up that shows how the company handcrafts its leather footballs.

Hyundai unveils experiential activity for this year's Super Bowl

Hyundai unveils experiential activity for this year's Super Bowl

Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, the National Football