Sport brands

Articles: 4184 Results
How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

Lessons from Cheetos and other brands on going beyond the paid spot.

Game on: advice for global brands ahead of the Tokyo Olympics

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.

Adjusting the Super Bowl earned media playbook for a virtual radio row

Adjusting the Super Bowl earned media playbook for a virtual radio row

In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are

Four Super Bowl trends to watch

Four Super Bowl trends to watch

It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

Season of change for sports teams with outdated mascots

Season of change for sports teams with outdated mascots

But the franchises are moving at different paces — if they’re moving at all.

Olympics appoints former Lego digital chief Silberbauer to marketing role

Olympics appoints former Lego digital chief Silberbauer to marketing role

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Should brands get involved in political campaigns?

Should brands get involved in political campaigns?

Should Nike and other brands stay clear of politics?

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response

ESPN streaming service launches new brand campaign by Preacher

ESPN streaming service launches new brand campaign by Preacher

Ads for the ESPN+ streaming platform champion obscure sports and classic match-ups.

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