Sport brands

Articles: 4189 Results
Formula E celebrates its vision of the future in campaign by Uncommon

Formula E celebrates its vision of the future in campaign by Uncommon

Spot inspired by Formula E races on city streets.

Major League Baseball drops Atlanta due to Georgia voting law

Major League Baseball drops Atlanta due to Georgia voting law

The 2021 All-Star Game and MLB Draft will relocate in protest.

Brands pivot campaign strategies for March Madness comeback

Brands pivot campaign strategies for March Madness comeback

The 2021 NCAA men’s basketball tournament generated nearly $1 billion in ad revenue.

Pressure on brands rising over Tokyo Olympic Games

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.

NBA 2K League targets a broad audience with virtual draft

NBA 2K League targets a broad audience with virtual draft

The campaign includes influencers to attract non-hardcore gamers to the event.

How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

How comms tech helped savvy marketers use Super Bowl uncertainty to their advantage

Lessons from Cheetos and other brands on going beyond the paid spot.

Game on: advice for global brands ahead of the Tokyo Olympics

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.

Adjusting the Super Bowl earned media playbook for a virtual radio row

Adjusting the Super Bowl earned media playbook for a virtual radio row

In-person interviews with players, coaches and celebrities will be sparse at Super Bowl LV in Tampa. Here’s what agencies are

Four Super Bowl trends to watch

Four Super Bowl trends to watch

It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.

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