Sport brands
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Pick of the Week: Corteiz (and Nike) film ‘Rules the world’
London-based streetwear brand Corteiz hyped up anticipation for its Air Max 95 collaboration with Nike, via a film that shows
Uncommon launches all-female debut Jordan ad
An all-female team shot a short film about a young girl aspiring to become a professional basketball player.
Fifa sponsors should be alarmed by Visit Saudi’s involvement in women’s football
The likes of Coca-Cola, Visa and Adidas, which use sponsorship to champion gender equality in football, do not sit comfortably
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Outvertising calls for better brand allyship amid World Cup LGBTQ+ row
The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.
Human rights bodies call on fans to boycott World Cup quarter-final
Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
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Nike explores social barriers stopping black community from swimming
The campaign builds on the short film 'Fear of the water', directed and shot by Tayler Prince-Fraser, with a two-day
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Saatchi & Saatchi reveals fresh identity for NBA in debut work
The new identiy will feature across "Hoop Cities", an eight-part docuseries exploring the culture, history and connective power of basketball
David Kolbusz releases first work as Orchard CCO
The spots for Champ Sports feature students pushing themselves in sports in their own way.
NBA appoints creative agency after competitive pitch
The biggest global brand in basketball held a pitch process for the account.
Hennessy and NBA sail through UK capital on floating basketball court
Rapper AJ Tracey making appearance at opening ceremony.
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