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Indie agency Allen & Gerritsen urges ad industry to support local news

Indie agency Allen & Gerritsen urges ad industry to support local news

The Boston and Philadelphia-based agency has created a pledge program to support local journalism and penned an open letter to

Brand safety is a social media issue - and it always will be

Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news

Washington Post: being owned by Jeff Bezos 'allows us to think long term'

Washington Post: being owned by Jeff Bezos 'allows us to think long term'

New chief revenue officer talks to Campaign about the future of media, innovation under Jeff Bezos and attempts to build

The Economist plumps for emotion in return to TV advertising

The Economist plumps for emotion in return to TV advertising

Spot builds on strategy to cultivate 'globally curious' audience.

VR experience for Billy Corgan single wins Digital Craft Grand Prix

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

Taking stock of earned media in the 'fake news' era

Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a

Saudi investor takes major stake in Independent

Saudi investor takes major stake in Independent

A Saudi investor has bought a major stake in The Independent newspaper in a deal which could value the business

The New York Times opens branded content agency in Asia

The New York Times opens branded content agency in Asia

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Truth campaigns: Major media play up journalism bona fides in brand pushes

Truth campaigns: Major media play up journalism bona fides in brand pushes

Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president

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