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Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

Climate wording and phrases: have made their way onto keyword blocklists

It’s time for climate keyword blocking action, here’s why…

Keyword blocking can prevent brands appearing alongside less than salubrious content. But it can also prevent ads from appearing beside

RNIB partners Google and The Guardian to launch accessible storytelling website

R/GA created the campaign.

Facebook to pay News Corp for content in Australia

Tech platform will pay media conglomerate an undisclosed fee to use its content.

Indie agency Allen & Gerritsen urges ad industry to support local news

The Boston and Philadelphia-based agency has created a pledge program to support local journalism and penned an open letter to

Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news

Washington Post: being owned by Jeff Bezos 'allows us to think long term'

New chief revenue officer talks to Campaign about the future of media, innovation under Jeff Bezos and attempts to build

The Economist plumps for emotion in return to TV advertising

Spot builds on strategy to cultivate 'globally curious' audience.

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

New York Times CEO Mark Thompson onstage

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

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