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Articles: 38 Results
The Economist plumps for emotion in return to TV advertising

The Economist plumps for emotion in return to TV advertising

Spot builds on strategy to cultivate 'globally curious' audience.

VR experience for Billy Corgan single wins Digital Craft Grand Prix

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

New York Times' Mark Thompson: ads a 'valuable secondary stream' to subscriptions

The future of quality journalism is in paid-for editorial, while ad revenues should be a secondary revenue stream, says New

Taking stock of earned media in the 'fake news' era

Taking stock of earned media in the 'fake news' era

Fake news is more than a new catch phrase. It's changing the way journalists are reporting stories today, says a

The New York Times opens branded content agency in Asia

The New York Times opens branded content agency in Asia

The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.

Truth campaigns: Major media play up journalism bona fides in brand pushes

Truth campaigns: Major media play up journalism bona fides in brand pushes

Major media outlets are turning to brand-building campaigns to prove they are not "fake news," regardless of what the president

The New York Times flaunts FOIA documents in all their redacted glory

The New York Times flaunts FOIA documents in all their redacted glory

, Droga5 for The New York Times

Droga5 continues to feature star reporters in latest campaign.

FT campaign calls on readers to see the world in shades of grey

FT campaign calls on readers to see the world in shades of grey

The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white"

In a world of media bias, the Wall Street Journal seeks objectivity

In a world of media bias, the Wall Street Journal seeks objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

NYT's Dean Baquet on Trump at SXSW: 'We are preparing for the story of the generation'

Trump's presidential win is reenergizing the newsroom, said the executive editor at SXSW.

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