Music brands

Articles: 75 Results
Pepsi unveils first new global brand platform in seven years

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

VR experience for Billy Corgan single wins Digital Craft Grand Prix

VR experience for Billy Corgan single wins Digital Craft Grand Prix

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand

Sony creates music artist experience in New York

Sony creates music artist experience in New York

Sony has created an exhibition to highlight the day in the life of a music artist.

'Bear Claws' for The Academic by BBDO New York

'Bear Claws' for The Academic by BBDO New York

, BBDO New York for The Academic
Spotify reaches licensing deal with Warner Music

Spotify reaches licensing deal with Warner Music

Spotify has reached a deal with Warner Music, the last of the three major record companies, meaning the label will

To change advertising, you must begin with the people

To change advertising, you must begin with the people

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

The xx's new music video is also a Calvin Klein ad

The xx's new music video is also a Calvin Klein ad

Calvin Klein collaborated with The xx to create the indie band's latest music video, a nostalgic tribute to Los Angeles

Spike Lee, Cyndi Lauper and Tony Bennett take a musical tour of NYC for the 60th Grammys

Spike Lee, Cyndi Lauper and Tony Bennett take a musical tour of NYC for the 60th Grammys

, TBWA/Chiat/Day for Grammy Awards

TBWA\Chiat\Day enlists a bevy of musical talent to trumpet the awards show's return to New York City next year.

How influencer marketing created a disaster in the Bahamas

How influencer marketing created a disaster in the Bahamas

The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the

Ad man turned rapper Sir the Baptist on what he learned at Leo Burnett

Ad man turned rapper Sir the Baptist on what he learned at Leo Burnett

The hip-hop star's first album debuts May 12, but he learned to market his music in adland.

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