Film brands

Articles: 46 Results
Branded content takes a bow at the Clios

Branded content takes a bow at the Clios

Compared to just three years ago, there is a sense of excitement and anticipation about the trajectory of the category,

Apple and Amazon join race for 007 distribution rights

Apple and Amazon join race for 007 distribution rights

Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise.

Brand Superfan of the Week: Disney's Keith Mahne

Brand Superfan of the Week: Disney's Keith Mahne

The 31-year-old loves Walt and Mickey Mouse so much, he moved his family to Celebration, Fla.

Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot

Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

Award-winning ad director Graham Rose dies

Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best

Why we need sponsored entertainment, not branded content

Why we need sponsored entertainment, not branded content

Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will

A call to arms for branded film: How do brands entertain?

A call to arms for branded film: How do brands entertain?

Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive

Mother-backed film tells hopeful story of boxer giving back in Rio favela

Mother-backed film tells hopeful story of boxer giving back in Rio favela

Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced by Mother London and follows

Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York

Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York

The second annual edition of the Brand Film Festival New York, produced by PRWeek US and Campaign US, saluted the

Oscar winner Armando Bo: 'An ambitious client is the most important thing'

Oscar winner Armando Bo: 'An ambitious client is the most important thing'

The director and screenwriter, best known for his work on 'Birdman,' revealed that creativity doesn't come from one source in