Advertising news and opinion from international thought leaders

April 07, 2022 by Arvind Hickman

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

November 30, 2021 by Fayola Douglas

The campaign stands in support of the trans community.

October 28, 2021 by Jo Allan and Jon Mew

Keyword blocking can prevent brands appearing alongside less than salubrious content. But it can also prevent ads from appearing beside

September 09, 2021 by Fayola Douglas

This is the third personalised playlist Spotify has made available for sponsorship.

August 23, 2021 by Arvind Hickman

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

July 28, 2021 by Rahul Sachitanand

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

July 02, 2021 by Fayola Douglas

A positive change in its ad policy was promoted with confused messaging.

July 01, 2021 by Fayola Douglas

The partnership has been designed to benefit each brand's respective audiences.

June 23, 2021 by Fayola Douglas

Fans can play mini-games and explore the Starcourt Mall.

June 23, 2021 by Fayola Douglas

The in-game ads are part of Facebook exploring new ways for developers to generate revenue.

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