A positive change in its ad policy was promoted with confused messaging.
The partnership has been designed to benefit each brand's respective audiences.
Fans can play mini-games and explore the Starcourt Mall.
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
New AR tools and in-app shopping capabilities were also announced.
R/GA created the campaign.
Tech platform will pay media conglomerate an undisclosed fee to use its content.
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in
London Fashion Week AW21 was designed to be enjoyed from your couch.
A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump