Digital brands

Articles: 16528 Results
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Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could

'Incomplete Without the T' campaign posters on a wooden fence

Gay Times launches campaign in response to increase in transphobia

The campaign stands in support of the trans community.

Climate wording and phrases: have made their way onto keyword blocklists

It’s time for climate keyword blocking action, here’s why…

Keyword blocking can prevent brands appearing alongside less than salubrious content. But it can also prevent ads from appearing beside

Spotify: playlist helps users discover new music from artists they love

Spotify on hunt for global sponsors as it signs up Disney+

This is the third personalised playlist Spotify has made available for sponsorship.

Advertisers are unwittingly funding misinformation websites

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Google ad revenue crosses $50bn in Q2

Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.

Pinterest changes weight loss ad policy after Campaign enquiry

A positive change in its ad policy was promoted with confused messaging.

Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news

The partnership has been designed to benefit each brand's respective audiences.

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.

Facebook's VR ad setback shows importance of putting customer experience first

The in-game ads are part of Facebook exploring new ways for developers to generate revenue.


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