Digital brands

Articles: 244 Results
Double-digit increase in media spend on ads.txt inventory

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Spotify brings advanced measurement to podcast advertising with new tool

Spotify brings advanced measurement to podcast advertising with new tool

Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.

PopSugar opens 'Sugar chalet' shopping experience

PopSugar opens 'Sugar chalet' shopping experience

Brand is putting on mindful meditation, yoga classes and cooking demonstrations in New York.

Snap insists TikTok is a 'friend' after posting strong user and revenue growth

Snap insists TikTok is a 'friend' after posting strong user and revenue growth

User growth was particularly strong from outside North America and Europe last quarter.

TikTok bans political ads

TikTok bans political ads

Blanket ban comes at time when China's influence over social app is coming to light.

Vice strengthens content and live experience with Refinery29 acquisition

Vice strengthens content and live experience with Refinery29 acquisition

Deal grows Vice's global audience by 17%.

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

YouTube made 'wrong call' by linking Notre Dame fire videos to 9/11

Links appeared as part of Google's effort to provide fact checks and fight misinformation.

YouTube opens first-ever pop-up in New York

YouTube opens first-ever pop-up in New York

YouTube house promotes platform's growing list of offerings.

Verizon set to rename Oath after just 18 months

Verizon set to rename Oath after just 18 months

Huffington Post journalist Alexander Kaufman tweeted about the company-wide email but has since deleted it.

Facebook launches advertising on Stories

Facebook launches advertising on Stories

Ads are already available on sister Instagram Stories platform.

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