Digital brands
Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites
The media group allows clients to optimise digital advertising spend on sites that produce the most effective attention, which could
Gay Times launches campaign in response to increase in transphobia
The campaign stands in support of the trans community.
It’s time for climate keyword blocking action, here’s why…
Keyword blocking can prevent brands appearing alongside less than salubrious content. But it can also prevent ads from appearing beside
Spotify on hunt for global sponsors as it signs up Disney+
This is the third personalised playlist Spotify has made available for sponsorship.
Advertisers spend $2.6bn on misinformation websites, study finds
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
Google ad revenue crosses $50bn in Q2
Parent company Alphabet records a strong rebound from pandemic constraints, with revenue up 62% and operating income up 31%.
Pinterest changes weight loss ad policy after Campaign enquiry
A positive change in its ad policy was promoted with confused messaging.
Gay Times partners Thomson Reuters to deliver hard-hitting LGBT+ news
The partnership has been designed to benefit each brand's respective audiences.
Netflix launches interactive Stranger Things world in Roblox
Fans can play mini-games and explore the Starcourt Mall.
Facebook's VR ad setback shows importance of putting customer experience first
The in-game ads are part of Facebook exploring new ways for developers to generate revenue.
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