Cinema brands
It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global
The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021,
Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming
CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.
Warner Bros creates Justice League experience at Madame Tussauds Orlando
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client
DC Comics to open pop-up shop in Washington DC
DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
'Kingsman Video Quiz' for VisitBritain by Expedia Media Solutions
Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
5 lessons to learn from a Disney research scientist
These data-driven best practices are relevant to strategists and marketers alike.
Mother-backed film tells hopeful story of boxer giving back in Rio favela
Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced by Mother London and follows
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