Cinema brands
Warner Bros creates Justice League experience at Madame Tussauds Orlando
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client
DC Comics to open pop-up shop in Washington DC
DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
'Kingsman Video Quiz' for VisitBritain by Expedia Media Solutions
Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
5 lessons to learn from a Disney research scientist
These data-driven best practices are relevant to strategists and marketers alike.
Mother-backed film tells hopeful story of boxer giving back in Rio favela
Campaign gets the story behind Tribeca Film Festival winner "The Good Fight," which was co-produced by Mother London and follows
Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York
The second annual edition of the Brand Film Festival New York, produced by PRWeek US and Campaign US, saluted the
Oscar winner Armando Bo: 'An ambitious client is the most important thing'
The director and screenwriter, best known for his work on 'Birdman,' revealed that creativity doesn't come from one source in
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