Cinema brands
What the Secret Cinema deal means for the future of immersive entertainment
Secret Cinema’s growth trajectory is set to be supercharged by its recent deal with New York-based TodayTix, so what lies
Visibility of disability: getting the entertainment and ad industry to face up to inclusion
The role that the advertising, TV and entertainment industry can play in building a platform to make the invisible visible
Creative agency MXW acquired by US-based Trailer Park
Specialist entertainment marketing and experiential shop has worked for Netflix and Universal.
He saved the world, but can James Bond rescue cinema?
The latest Bond film, No Time to Die, has broken records at the box office, but will that be enough
Warner Bros "The dancing wall" by We Are Social
Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes
It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global
The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021,
Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming
CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.
Warner Bros creates Justice League experience at Madame Tussauds Orlando
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Why investing in indie filmmakers could get your brand an Oscar
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client
DC Comics to open pop-up shop in Washington DC
DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
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