Working with We Are Social in France, Warner Bros has launched a TikTok challenge encouraging audiences to re-enact dance scenes
The founder and chairman of I-Com Global discusses challenges of hosting virtual events, the possibility of on-ground events in 2021,
CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
Brands can play an essential role in the dreams and successes of young filmmakers, says the VP of global client
DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
These data-driven best practices are relevant to strategists and marketers alike.