Broadband / Telecoms brands
The new tech has been lauded by media planners and brands.
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Spark Foundry and Essence lost the business, and Horizon retained the Sprint Boost account, which is now owned by Dish.
WPP's Wavemaker has held business since 2014.
The hours of traditional TV people watch remains relatively unchanged by SVODs.
The satellite TV provider spokesperson is "tuned in" but rarely utters a word.
Virgin Media attaches its own brand narrative to Usain Bolt's personal story without making any explicit claim, writes Be On
How can the network expand its HBO Now streaming service to compete with Netflix without damaging its cable platform?
Arnold Worldwide spots let an ordinary family weigh in on the actor's performance
We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of