Arts and culture brands
Google marks 50th anniversary of moon landing with visual content series
The campaign brings the mission to the moon to life via a new Google search platform.
Cannes Lions to crack down on yacht parties
Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behavior during this
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Early Cannes prediction: The bronzed beauty and the silicone beast
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
5 lessons to learn from a Disney research scientist
These data-driven best practices are relevant to strategists and marketers alike.
Little Things branches out to TV with new distribution partnerships
The publisher will be working with XUMO, Pluto TV, Apple, Roku and Amazon.
Programming 101: The best and the worst decisions of 2016-17
Casting Melissa McCarthy as a sputtering, volcanic Sean Spicer? Good. Pairing (yawn) Ryan Seacrest with (yaaaawn!) Kelly Ripa? Not so
Films from BMW, Brand U.S.A, Qualcomm win big at Brand Film Festival New York
The second annual edition of the Brand Film Festival New York, produced by PRWeek US and Campaign US, saluted the
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