Arts and culture brands
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
Verizon creates virtual Metropolitan Museum of Art exhibit
Games unlock augmented reality versions of the art.
Amazon Prime creates virtual escape room to launch Truth Seekers comedy series
Players will take part in a paranormal investigation.
Pepsi partners Global Citizen and Lady Gaga for concert
Live-streamed event will raise funds for World Health Organization.
Google marks 50th anniversary of moon landing with visual content series
The campaign brings the mission to the moon to life via a new Google search platform.
Cannes Lions to crack down on yacht parties
Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behavior during this
State Street sticks to the script after uninvited guest joins Fearless Girl
State Street Global Advisors stayed with its message on Tuesday after an unauthorized addition was made near the Fearless Girl
Remembering Roger Moore: A director recalls their 'non-stop hilarious' shoot
Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.
Early Cannes prediction: The bronzed beauty and the silicone beast
A 50-inch statue of a confident girl and a life-size model of a man designed to survive a car crash
Why we need sponsored entertainment, not branded content
Instead of making short form films and buying likes, more brands should consider investing in sponsored entertainment that people will
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