Media / Entertainment Brands

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H&M launches island on Animal Crossing featuring digital Maisie Williams

H&M launches island on Animal Crossing featuring digital Maisie Williams

Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.

Ad of the week: Walmart’s ‘Feeding More Than Hunger’

Ad of the week: Walmart’s ‘Feeding More Than Hunger’

LeBron James’ mother, Gloria, shares personal struggles with food insecurity.

Major League Baseball drops Atlanta due to Georgia voting law

Major League Baseball drops Atlanta due to Georgia voting law

The 2021 All-Star Game and MLB Draft will relocate in protest.

Brands pivot campaign strategies for March Madness comeback

Brands pivot campaign strategies for March Madness comeback

The 2021 NCAA men’s basketball tournament generated nearly $1 billion in ad revenue.

Crowdsourced Facebook comments set the lyrics to a new punk song

Crowdsourced Facebook comments set the lyrics to a new punk song

The tech giant collaborated with BIPOC female punk band Meet Me @ The Altar on a new single, “Hit Like

Tensions break out after Global owner seeks to buy up to 49.99% of iHeart

Tensions break out after Global owner seeks to buy up to 49.99% of iHeart

Both sides are talking to US media regulator.

Facebook to pay News Corp for content in Australia

Facebook to pay News Corp for content in Australia

Tech platform will pay media conglomerate an undisclosed fee to use its content.

Pressure on brands rising over Tokyo Olympic Games

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.

NBA 2K League targets a broad audience with virtual draft

NBA 2K League targets a broad audience with virtual draft

The campaign includes influencers to attract non-hardcore gamers to the event.

Campaign Publishing Awards 2021 deadline looms

Campaign Publishing Awards 2021 deadline looms

Winners will be announced at a virtual ceremony on 11 and 12 May.

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