Media / Entertainment Brands
Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac
A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to
While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been
The NFL is offering fans in New York the chance to get closer to the game with an experience where
Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill
Content Collective takes the Pixar film's creators on their own genealogy journeys.
Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter
Adidas is to put its estimated $300 million global media-buying account up for review.
Snapchat has reorganised its app to put snaps and stories from friends to the left of its camera landing page
Starting 24 January next year, AppNexus' two DSPs will stringently enforce ads.txt culling inventory from parties that are not authorised
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