Media / Entertainment Brands
YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising
Check out Berman's picks for the best of the mix this summer across all platforms.
It's the first time WP BrandStudio has utilized "Heliograf," and marks a step forward in the media publication's branded content
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questions about the technology and why it
The broadcaster won exclusive Spanish-language 2018 Fifa World Cup U.S. rights.
The head of global agency development shares insights on some recent trends.
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