Media / Entertainment Brands

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MediaLink CEO Michael Kassan's 2019 industry predictions

MediaLink CEO Michael Kassan's 2019 industry predictions

Find out what the industry exec believes is in store for holding companies, brands and more.

Year in review: The good, bad, and just plain ugly in media

Year in review: The good, bad, and just plain ugly in media

Let's take a look back at some of the best and worst moments in media this year.

US and UK lead in programmatic media, but Germany and Japan among chasing pack

US and UK lead in programmatic media, but Germany and Japan among chasing pack

Brands operating in less mature programmatic media markets need to establish direct relationships with publishers, global study warns.

Acast launches personalised podcast ads

Acast launches personalised podcast ads

First brand to use the service, iD Mobile, was able to commission more than 20,000 versions of the same creative.

PlayStation seeks new global creative agency

PlayStation seeks new global creative agency

Six-year incumbent BBH is not participating in the review.

TV turkeys: The worst shows of 2018

TV turkeys: The worst shows of 2018

The good, the bad and the ugly. Check out this year's bad television content - ranked.

Global programmatic spend up 24% in 2018 but will slow next year

Global programmatic spend up 24% in 2018 but will slow next year

New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.

This broadcast season: The more you know

This broadcast season: The more you know

Unveiling a trio of critical data findings in this broadcast season.

Havas Media Group hires Bret Leece to lead global data and innovation

Havas Media Group hires Bret Leece to lead global data and innovation

Leece will oversee the creation of new data products and services.

HBO's quest to engage audiences with experiences

HBO's quest to engage audiences with experiences

To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.

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