Media / Entertainment Brands

Articles: 1547 Results
Verizon Media's new CEO banks on 'premium' strategy to turn things around

Verizon Media's new CEO banks on 'premium' strategy to turn things around

Guru Gowrappan has a big job to do after inheriting a fragmented business that is losing millions in the UK.

Linear or digital... or both?

Linear or digital... or both?

Let's discuss where an advertiser should allocate its valuable ad dollars.

Create with Google launches globally at Cannes

Create with Google launches globally at Cannes

Internet giant's creative hub includes two new tools, Audience Connect and YouTube Mockup Tool.

Study unearths major differences in ad receptivity for digital audio listeners and video viewers

Study unearths major differences in ad receptivity for digital audio listeners and video viewers

Research points to factors that drive our willingness to see ad before we're exposed to it.

Summer TV preview

Summer TV preview

The new and returning series worth consuming this summer.

New Spotify feature turns your favorite songs into recipes

New Spotify feature turns your favorite songs into recipes

You can literally eat music with this incredible AI technology from J. Walter Thompson Brazil.

Huawei and Amex spearhead brand activity at All Points East

Huawei and Amex spearhead brand activity at All Points East

Chinese consumer electronics brand among number of new partners for year two of festival.

The broadcast networks say the darndest things

The broadcast networks say the darndest things

The real scoop from network upfront week.

Disney poised to call global media review after Fox takeover

Disney poised to call global media review after Fox takeover

OMD taking on 20th Century Fox is a temporary measure and a review will get going in the coming weeks.

Amazon Prime Video recreates Carnegie Deli on wheels

Amazon Prime Video recreates Carnegie Deli on wheels

A truck tour is taking place over three days.

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