Media / Entertainment Brands
Nike appoints new CMO as ‘DJ’ van Hameren retires
Nicole Hubbard Graham returns after setting up agency.
PlayStation 5 and Adam & Eve/DDB thrust viewers into heart-pounding worlds
Ad designed to drive demand ahead of Christmas period.
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Disney’s diverse holiday campaign centres on new film ‘Wish’
Ad directed by Grammy winner Meji Alabi.
Uncommon film sees Jordan challenge locals to ‘greatest pickup game’ with Michael Jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on
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Global new-biz round-up: Media outlook worsens with fewer major moves
Meanwhile, North America creative activity soars.
Mickey Mouse is finally yours: what does it mean for the brand?
From next year the legendary rodent will no longer be owned by Disney.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
How gaming brands are reimagining themselves to capture today's audiences
Pac-Man, Tetris and Monopoly are appealing to younger gamers through their clever use technology, collaboration and consistency.
MediaMonks enhances software production with AI
AI will be used to deliver select highlights from live broadcasts to consumers.
Google turns 25: Can it still dominate the next decade?
Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and
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