Media / Entertainment Brands
Recession-safe planning will be the downfall of media progress
Advertisers must avoid the temptation of monthly re-plans and short-termism if they want to come out of the recession stronger.
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a
House 337 wins ‘multimillion-dollar’ global creative for mobile gaming giant
Dream Games is a Turkish company valued at about $2.5bn in early 2022.
NBCUniversal hires BBC’s Maggy Chan to lead global advertising
She has been described as 'BBC's best gift to NBCU since The Office'.
Gorillaz to take over Piccadilly Lights and Times Square
Band to debut new single on giant screens at the weekend.
Dentsu hires Electronic Arts exec to head global gaming ops
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
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Outvertising calls for better brand allyship amid World Cup LGBTQ+ row
The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.
Human rights bodies call on fans to boycott World Cup quarter-final
Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
Ben Stiller, John Travolta, LeBron James and kids star in PlayStation God of War ad
Game is released this month on PlayStation 4 and 5 consoles.
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World Cup 2022 round-up: Subway, Melanoma UK, KFC, FareShare, The Athletic and more
France and Argentina set to go head-to-head in the final on 18 December.
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