Media / Entertainment Brands

Articles: 1338 Results
Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac

Publishers are losing up to $3.5m a day to counterfeit video inventory

Publishers are losing up to $3.5m a day to counterfeit video inventory

A major study involving 16 publishers and tech firms Amobee, Google and Quantcast found that publishers are losing up to

Apple has bought Shazam for $400m, and here's why

Apple has bought Shazam for $400m, and here's why

While Shazam may be best known for its music-recognition capabilities, the platform's AR-offering, which it launched in March, has been

NFL creates fan experience in Times Square

NFL creates fan experience in Times Square

The NFL is offering fans in New York the chance to get closer to the game with an experience where

Video game Destiny 2 releases accompanying Alexa skill

Video game Destiny 2 releases accompanying Alexa skill

Bungie, Activision and AKQA are aiming to capitalise on the potential of voice for interactive gaming with an Alexa skill

'Coco' filmmakers discover family history in latest Ancestry spot

'Coco' filmmakers discover family history in latest Ancestry spot

Content Collective takes the Pixar film's creators on their own genealogy journeys.

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter

Adidas plans $300m global media review

Adidas plans $300m global media review

Adidas is to put its estimated $300 million global media-buying account up for review.

Snapchat redesigns to separate social and publisher content but ads are not affected

Snapchat redesigns to separate social and publisher content but ads are not affected

Snapchat has reorganised its app to put snaps and stories from friends to the left of its camera landing page

AppNexus' DSPs to adhere rigidly to ads.txt

AppNexus' DSPs to adhere rigidly to ads.txt

Starting 24 January next year, AppNexus' two DSPs will stringently enforce ads.txt culling inventory from parties that are not authorised