Media / Entertainment Brands

Articles: 75326 Results
The Nike tick logo

Nike appoints new CMO as ‘DJ’ van Hameren retires

Nicole Hubbard Graham returns after setting up agency.

A woman and a wolf in Sony's PlayStation 5 ad

PlayStation 5 and Adam & Eve/DDB thrust viewers into heart-pounding worlds

Ad designed to drive demand ahead of Christmas period.

Disney Christmas Ad 2023 with kids from South Africa singing in a choir.

Disney’s diverse holiday campaign centres on new film ‘Wish’

Ad directed by Grammy winner Meji Alabi.

Michael Jordan

Uncommon film sees Jordan challenge locals to ‘greatest pickup game’ with Michael Jordan

Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on

Man holding beer in laundromat watching football

Global new-biz round-up: Media outlook worsens with fewer major moves

Meanwhile, North America creative activity soars.

Mickey Mouse, image credit GettyImages 	Medios y Media

Mickey Mouse is finally yours: what does it mean for the brand?

From next year the legendary rodent will no longer be owned by Disney.

Amazon: Wieden & Kennedy London created recent ads for Amazon Prime

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.

A person plays Tetris

How gaming brands are reimagining themselves to capture today's audiences

Pac-Man, Tetris and Monopoly are appealing to younger gamers through their clever use technology, collaboration and consistency.

Collage of images showing MediaMonks employees working with AI software

MediaMonks enhances software production with AI

AI will be used to deliver select highlights from live broadcasts to consumers.

Screen with 'Google: will it last another 25' in a search bar, plus a '25' gold, birthday-style balloon above

Google turns 25: Can it still dominate the next decade?

Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and


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