Media / Entertainment Brands
Double-digit increase in media spend on ads.txt inventory
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
Ad of the Week: Fake Netflix campaign warns you to stay the %$^# home... or else
If it were up to these ad students, anyone chancing a walk outside would also be risking major spoilers.
Stock image site Unsplash practices photo distancing
Homepage features photographs of separation that drift apart to illustrate these isolating times.
NFL players share home videos for coronavirus PSA
72andSunny worked with the league, players and team owners to create video of more than 50 athletes.
Mailchimp launches digital home for SXSW short films
The effort looks to foster connection and support artists during these uncertain times.
LA Rams unveil a splashy new look as part of redesign by Nike
Bright blue and gold, reminiscent of neighboring UCLA's colors, harken back to team's previous look.
SpongeBob practices mature behavior to combat coronavirus
The cartoon character appears in Nickelodeon's KidsTogether campaign to promote "prosocial" habits.
Kevin Bacon and McCann team up on effort to help end spread of coronavirus
The #IStayHomeFor campaign plays into the "six degrees of separation" theory around Bacon.
Tom Brady's TB12 hires industry vet Tara McRae as first CMO
The growing company acquired startup VitalFit Nutrition earlier this year.
Media is fuel for the growth engine
Investing in brands drives business growth, and will do so again after the coronavirus crisis passes.
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