Media / Entertainment Brands
YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a
AMV BBDO scoops Design Grand Prix at Cannes for 'Trash Isles'
Abbott Mead Vickers BBDO has won the Cannes Lions Design Grand Prix for its "Trash Isles" work for Plastic Oceans
P&G and Mastercard: advertising is not the future and creativity is measured in a tingle
While Procter & Gamble's chief marketing officer Marc Pritchard explains his "creative tingle", Mastercard's chief marketer Raja Rajamannar believes advertising
10 TV shows worth watching this summer
Check out Berman's picks for the best of the mix this summer across all platforms.
Washington Post's brand studio leverages A.I. storytelling tool for 'Goliath' ad
It's the first time WP BrandStudio has utilized "Heliograf," and marks a step forward in the media publication's branded content
JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media
JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst
Now brands will be able to track effect of Snapchat ads on in-store purchases
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
VIDEO: Blockchain the myth vs reality: Distilled
Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questions about the technology and why it
Behind Telemundo's 'gangbuster' bi-cultural World Cup ad
The broadcaster won exclusive Spanish-language 2018 Fifa World Cup U.S. rights.
Twitter's Stephanie Prager on World Cup, NBA Finals and video
The head of global agency development shares insights on some recent trends.
GET YOUR CAMPAIGN DAILY FIX
The latest work, news, advice, comment and analysis, sent to you every day
register free
