The A-word. Everyone uses it but do they really know it? Here's where you may be going wrong and how
Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself
Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to
Why did a painting suddenly leap in value and smash sales records at auction? Nothing changed, except the way the
Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the
A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter
Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and
Following the brand safety scandal, many members of ISBA have opted to withdraw advertising from YouTube.
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