Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.
Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency
It's time for creators to evolve alongside AI and embrace creative machines.
Millennials will never take to traditional TV: five key takeaways from Group M's 'State of Video' report
From the declining millennial audience, to addressable TV, to the future video powerhouses, here are the main points from Group
When asked whom he thought is the best marketer in the world, chief executive of Medialink, Michael Kassan, responded "Donald
Uber's cultural struggles are well documented - but under its new leadership, the ride-hailing brand is determined to set an
While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of
Artificial intelligence is developing faster than other technology - and that's great news for the economy and society, Accenture's chief
Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range
True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influential. There is huge opportunity for
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