Industry

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Cannes Lions outlines safety plans for in-person festival

Cannes Lions outlines safety plans for in-person festival

The hybrid event will take place as a digital-first festival with live and on-demand content and experiences.

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising

Senior media director at GSK contributed to industry guide to tackling diversity.

Does 'branter' ever really build long-term brand value?

Does 'branter' ever really build long-term brand value?

Brands have been embracing the fun side of social media.

Industry veterans give adland juniors ‘a shoulder to cry on’ with free mentorship scheme

Industry veterans give adland juniors ‘a shoulder to cry on’ with free mentorship scheme

Programme comes amid outcry that junior was charged to be mentored.

Game on: advice for global brands ahead of the Tokyo Olympics

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.

Huggies goes the whole nine yards: how it topped the list of most engaging Super Bowl ads

Huggies goes the whole nine yards: how it topped the list of most engaging Super Bowl ads

Advertisers chose to avoid the pandemic in the room in this year's NFL final.

Only one in 10 Brits trusts social media advertising, YouGov survey finds

Only one in 10 Brits trusts social media advertising, YouGov survey finds

Research involved participants from 17 countries.

The great Covid advertising slump that wasn’t as bad as feared

The great Covid advertising slump that wasn’t as bad as feared

2020 was tough, but why did the ad market hold up?

Freelance talent hub Liberty Hive launches with Pippa Glucklich as chair

Freelance talent hub Liberty Hive launches with Pippa Glucklich as chair

The platform matches 'proven' talent with media firms.

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020

Ciesco study found holding networks closed just 15 deals, a 42% decline from 2019's 26.

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