Industry

Articles: 316 Results
What you don't know about attribution is costing you

What you don't know about attribution is costing you

The A-word. Everyone uses it but do they really know it? Here's where you may be going wrong and how

Publishers who pursue viral content are more likely to engage in ad fraud

Publishers who pursue viral content are more likely to engage in ad fraud

Viral content can be a warning sign that a publisher is either knowingly or unknowingly purchasing fraudulent traffic for itself

Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network named leading media agency group in Recma ranking

Dentsu Aegis Network has defeated rival media agency holding groups to be named 2017's top new business performer, according to

Secret of record $450m Da Vinci sale: Reach the audience beyond the audience

Secret of record $450m Da Vinci sale: Reach the audience beyond the audience

Why did a painting suddenly leap in value and smash sales records at auction? Nothing changed, except the way the

Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

Terry Savage, Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the

TAG-certified channels have 83% fewer incidences of ad fraud

TAG-certified channels have 83% fewer incidences of ad fraud

A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

What happens as marketers shift from algorithms to AI and other 2018 predictions from Kantar

Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna predicts global adspend will grow 5% in 2018 thanks to sports and politics

Magna Global expects adspend to grow by 5.2% to $535bn (£396.62bn) in 2018 thanks to the FIFA World Cup, Winter

Group M unveils upbeat global adspend forecast for 2018

Group M unveils upbeat global adspend forecast for 2018

Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and

ISBA to meet Google as several members withdraw from YouTube

ISBA to meet Google as several members withdraw from YouTube

Following the brand safety scandal, many members of ISBA have opted to withdraw advertising from YouTube.