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Three things advertisers can learn from Star Wars

Three things advertisers can learn from Star Wars

Technology. Get it right, you can make a blockbuster. Get it wrong, and it becomes a distraction.

Most marketers believe media agencies have not adapted to programmatic

Most marketers believe media agencies have not adapted to programmatic

Advertisers believe agencies have failed to adapt to programmatic and that there should be a radical overhaul of the agency

The march of creative machines

The march of creative machines

It's time for creators to evolve alongside AI and embrace creative machines.

Millennials will never take to traditional TV:  five key takeaways from Group M's 'State of Video' report

Millennials will never take to traditional TV: five key takeaways from Group M's 'State of Video' report

From the declining millennial audience, to addressable TV, to the future video powerhouses, here are the main points from Group

Medialink's Kassan: the world's greatest marketer is Donald Trump

Medialink's Kassan: the world's greatest marketer is Donald Trump

When asked whom he thought is the best marketer in the world, chief executive of Medialink, Michael Kassan, responded "Donald

Uber's chief brand officer: if we can change, no one else has any excuse

Uber's chief brand officer: if we can change, no one else has any excuse

Uber's cultural struggles are well documented - but under its new leadership, the ride-hailing brand is determined to set an

Hegarty: The future of marketing is a return to the basics

Hegarty: The future of marketing is a return to the basics

While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of

Accenture innovation chief: AI will unlock a massive wave of new jobs

Accenture innovation chief: AI will unlock a massive wave of new jobs

Artificial intelligence is developing faster than other technology - and that's great news for the economy and society, Accenture's chief

Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

Google has launched a partnership with Salesforce that will see Google's G Suite and Analytics products integrated with Salesforce's range

Understanding the timeless power of the icon

Understanding the timeless power of the icon

True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influential. There is huge opportunity for