Industry

Articles: 475 Results
Weber Shandwick unveils new client-driven agency model

Weber Shandwick unveils new client-driven agency model

The marketing communications industry is increasingly competitive and complex, with agencies of all disciplines looking for the best ways to

Movers & Shakers: Omnicom, Viacom, 360i and more

Movers & Shakers: Omnicom, Viacom, 360i and more

This week's account of wins and losses, lay-offs and hires.

Blockchain to house programmatic media buying 'in 2019'

Blockchain to house programmatic media buying 'in 2019'

IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in

Where did all the rainbows go?

Where did all the rainbows go?

Why inclusivity in marketing should be bigger than one moment in time.

Three of the biggest Gen Z myths busted

Three of the biggest Gen Z myths busted

New research by Foursquare and Carat give agencies and brands a greater understanding of the demographic.

Are we there yet? Momentum's Donnalyn Smith has her say

Are we there yet? Momentum's Donnalyn Smith has her say

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and

Are we there yet? Madwell's Chris Sojka stresses diversity starts at school

Are we there yet? Madwell's Chris Sojka stresses diversity starts at school

Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and

Why sisterhood is our greatest power

Why sisterhood is our greatest power

It's an unstoppable and perpetual force, and one to be celebrated, writes the president of Partners + Napier.

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.

The perfect client brief: Does it exist?

The perfect client brief: Does it exist?

Five agencies hammer out the ultimate brief and what it takes to get there.