Industry
Weber Shandwick unveils new client-driven agency model
The marketing communications industry is increasingly competitive and complex, with agencies of all disciplines looking for the best ways to
Movers & Shakers: Omnicom, Viacom, 360i and more
This week's account of wins and losses, lay-offs and hires.
Blockchain to house programmatic media buying 'in 2019'
IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in
Where did all the rainbows go?
Why inclusivity in marketing should be bigger than one moment in time.
Three of the biggest Gen Z myths busted
New research by Foursquare and Carat give agencies and brands a greater understanding of the demographic.
Are we there yet? Momentum's Donnalyn Smith has her say
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and
Are we there yet? Madwell's Chris Sojka stresses diversity starts at school
Every week, we ask industry insiders across all job levels and titles to share personal stories about equality, diversity and
Why sisterhood is our greatest power
It's an unstoppable and perpetual force, and one to be celebrated, writes the president of Partners + Napier.
Alibaba's CMO on partnerships, World Cup and Olympics sponsorships
Chris Tung speaks on the "soul of the brand", and what their plans are moving forward.
The perfect client brief: Does it exist?
Five agencies hammer out the ultimate brief and what it takes to get there.
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