Healthcare

Articles: 24 Results
Imaginary friends give child cancer patients pep talk with AR app

Imaginary friends give child cancer patients pep talk with AR app

The Imaginary Friend Society is truly transforming how kids are experiencing hospital treatment.

What's to come for RPA's imaginary friends effort to help kids with cancer

What's to come for RPA's imaginary friends effort to help kids with cancer

The campaign has had tremendous impact since launching last fall.

How today's political and cultural climate is helping Ancestry serve up a message of unity

How today's political and cultural climate is helping Ancestry serve up a message of unity

What's happening on the world stage offers opportunity, not challenges, says the brand's chief marketing officer.

'Seize the Awkward' for The Jed Foundation, the AFSP and the Ad Council by Droga5
The Nativity gets a modern makeover in first campaign for Home Paternity tests

The Nativity gets a modern makeover in first campaign for Home Paternity tests

A surprisingly reverent long-form spot from Humanaut asks the Baby Jesus, "Who's Your Daddy?"

As the ACA deadline looms, Barton F. Graf enlists Paul Revere to get the word out

As the ACA deadline looms, Barton F. Graf enlists Paul Revere to get the word out

The agency's Coverage Coalition initiative is in full swing, and producing results.

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org

Ready Set Rocket redesigns obsessive-compulsive disorder for IntrusiveThoughts.org

Two key creators on how a thoughtful execution can destigmatize mental illness.

American Cancer Society and the Richards Group team up for a new direction

American Cancer Society and the Richards Group team up for a new direction

"Attacking from every angle" highlights the many facets of America's biggest cancer group.

Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions teams up with UN to create sustainability awards category

Cannes Lions has teamed up with the United Nations to launch an award category aimed at supporting and raising awareness

After an agency settles a false advertising suit, how scared should the industry be of the FTC?

After an agency settles a false advertising suit, how scared should the industry be of the FTC?

An advertising lawyer explains what marketers can learn from this unusual case.