Healthcare

Articles: 64 Results
Cigna snags Ogilvy client chief Lou Aversano

Cigna snags Ogilvy client chief Lou Aversano

Aversano is now global chief brand officer of the health insurance giant.

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Here are five main takeaways from the report.

Pandemic has impacted Gen Z career paths

Pandemic has impacted Gen Z career paths

Many young people’s priorities have changed with regard to career choices during the pandemic.

How to bridge the Biden/Trump divide on vaccine comms

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

Healthcare is a beacon for agencies in the pandemic

Healthcare is a beacon for agencies in the pandemic

The world is redefining its relationship with healthcare, and agencies are riding the wave.

Citing increased demand for top talent, NYU debuts healthcare marketing certificate

Citing increased demand for top talent, NYU debuts healthcare marketing certificate

The program will be oriented around the twin industry pillars of empathy and data.

YouTube signals seriousness about health

YouTube signals seriousness about health

By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affirms its commitment to

Trial for #ClinicalEquality campaign fights for racial equity in cancer research

Trial for #ClinicalEquality campaign fights for racial equity in cancer research

The campaign by FCB Health aims to raise awareness about racial biases in clinical trials.

How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation

How COVID-19 anti-vaccine campaigns differ from the usual anti-vax disinformation

Brands are directly in the crosshairs of anti-vaccine bad actors this time.

Havas Health & You introduces new positioning and exec during “Future of Health” event

Havas Health & You introduces new positioning and exec during “Future of Health” event

The company plans to focus on people and communities, with an emphasis on storytelling.

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