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One in five young people admit they would delay going to the GP after finding symptoms, because of the coronavirus
The campaign extends across 14 underserved regions in the U.S.
The pharmacy giant is out with an integrated marketing and communications campaign.
The effort will target a range of vaccine-skeptical audiences with a range of tactics.
Pharma companies have seen their reputations soar during the fight against COVID-19.
“It’s up to you,” goes the tagline. Not to get vaccinated, but to get informed.
Aversano is now global chief brand officer of the health insurance giant.
Here are five main takeaways from the report.
Many young people’s priorities have changed with regard to career choices during the pandemic.