The campaign extends across 14 underserved regions in the U.S.
The pharmacy giant is out with an integrated marketing and communications campaign.
The effort will target a range of vaccine-skeptical audiences with a range of tactics.
Pharma companies have seen their reputations soar during the fight against COVID-19.
“It’s up to you,” goes the tagline. Not to get vaccinated, but to get informed.
Aversano is now global chief brand officer of the health insurance giant.
Here are five main takeaways from the report.
Many young people’s priorities have changed with regard to career choices during the pandemic.
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS
The world is redefining its relationship with healthcare, and agencies are riding the wave.