Healthcare

Articles: 69 Results
Trinity Health launches vaccine education campaign for BIPOC communities

Trinity Health launches vaccine education campaign for BIPOC communities

The campaign extends across 14 underserved regions in the U.S.

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign

Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign

The pharmacy giant is out with an integrated marketing and communications campaign.

White House to launch ‘unprecedented’ vaccine comms push

White House to launch ‘unprecedented’ vaccine comms push

The effort will target a range of vaccine-skeptical audiences with a range of tactics.

Walgreens’ CSR head aims to seize the moment

Walgreens’ CSR head aims to seize the moment

Pharma companies have seen their reputations soar during the fight against COVID-19.

Yes, we’ve undersold the vaccine. Marketing can fix that

Yes, we’ve undersold the vaccine. Marketing can fix that

“It’s up to you,” goes the tagline. Not to get vaccinated, but to get informed.

Cigna snags Ogilvy client chief Lou Aversano

Cigna snags Ogilvy client chief Lou Aversano

Aversano is now global chief brand officer of the health insurance giant.

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Takeaways from Socialbakers’ 2020 report on healthcare and social media

Here are five main takeaways from the report.

Pandemic has impacted Gen Z career paths

Pandemic has impacted Gen Z career paths

Many young people’s priorities have changed with regard to career choices during the pandemic.

How to bridge the Biden/Trump divide on vaccine comms

How to bridge the Biden/Trump divide on vaccine comms

What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS

Healthcare is a beacon for agencies in the pandemic

Healthcare is a beacon for agencies in the pandemic

The world is redefining its relationship with healthcare, and agencies are riding the wave.

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