Healthcare
Trinity Health launches vaccine education campaign for BIPOC communities
The campaign extends across 14 underserved regions in the U.S.
Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
The pharmacy giant is out with an integrated marketing and communications campaign.
White House to launch ‘unprecedented’ vaccine comms push
The effort will target a range of vaccine-skeptical audiences with a range of tactics.
Walgreens’ CSR head aims to seize the moment
Pharma companies have seen their reputations soar during the fight against COVID-19.
Yes, we’ve undersold the vaccine. Marketing can fix that
“It’s up to you,” goes the tagline. Not to get vaccinated, but to get informed.
Cigna snags Ogilvy client chief Lou Aversano
Aversano is now global chief brand officer of the health insurance giant.
Takeaways from Socialbakers’ 2020 report on healthcare and social media
Here are five main takeaways from the report.
Pandemic has impacted Gen Z career paths
Many young people’s priorities have changed with regard to career choices during the pandemic.
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS
Healthcare is a beacon for agencies in the pandemic
The world is redefining its relationship with healthcare, and agencies are riding the wave.
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