Articles: 83 Results

Leading for change: why we need new models of leadership

It's time to look beyond the traditional leadership qualities of the past.

Credit: Goodwill of North Georgia

How Goodwill raised awareness amid a pandemic

The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placement services.

The Ikea toilet brush Bolmen is named after this lake.

Pick of the Week: Visit Sweden wants to reclaim Ikea product names

Did you know the Ikea loo brush is named after a beautiful lake?

IPA: Industry’s marketing effectiveness culture is healthy

IPA debut research finds brands and agencies need 'effectiveness roadmaps'

Marketing effectiveness is the process of improving business through marketing.

Ad Net Zero marks first anniversary global summit to educate ad professionals

Ad Net Zero to host global summit during COP26 to educate adland on sustainable practice

To mark its first year of operation, the UK initiative Ad Net Zero is hosting a two-day global summit during

IWF and Microsoft behind push to tackle online sexual abuse of children

Two campaigns target parents and teenagers.

Former White House press secretary Stephanie Grisham resigns after Capitol riots

Grisham was Trump’s third press secretary, preceding Kayleigh McEnany.

American Lung Association campaign urges parents to talk about vaping with teens

The American Lung Association launched a vaping campaign in partnership with the Ad Council and created by Hill Holliday.

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Best ads in 50 years: Making history with Channel 4

We look back on the best advertising in the past half-century


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