Marketing effectiveness is the process of improving business through marketing.
To mark its first year of operation, the UK initiative Ad Net Zero is hosting a two-day global summit during
Two campaigns target parents and teenagers.
Grisham was Trump’s third press secretary, preceding Kayleigh McEnany.
The American Lung Association launched a vaping campaign in partnership with the Ad Council and created by Hill Holliday.
Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.
We look back on the best advertising in the past half-century
The agency takes over your browser history in this creative campaign for the International Rescue Committee.
The gun club stands to lose a lot as brands distance themselves, research suggests.
Land O'Lakes, the US agricultural industry co-operative, National Geographic and Microsoft are using a giant lettuce head and a car