Soft drinks
Coca-Cola creates a series of festive films for its Christmas campaign
The work is available on Prime Video.
World Cup 2022 round-up: Subway, Melanoma UK, KFC, FareShare, The Athletic and more
France and Argentina set to go head-to-head in the final on 18 December.
Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism
Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became
Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform
The platform connects emerging musical talent including British singer-songwriter Griff.
Heineken pushes no-alcohol beer in global campaign
Beer brand taps into 'Dry January' with focus on social events.
Pepsi recycles its 2020 Christmas ad and invests in offline experiences
Festive partnerships with Hyde Park Winter Wonderland and Backyard Cinema.
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he
Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign
The youth-focused campaign promotes drinking more water.
Coca-Cola says it has doubled marketing spend year on year
The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and
Evian capitalises on Cristiano Ronaldo's Coca-Cola snub
The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press
GET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free