Soft drinks giant has announced plans to retire a large number of brands.
After years of sponsoring big cultural moments like the Super Bowl halftime show, the ads turn the camera on the
Soft-drinks giant has been 'a bit more selective' about adspend.
Live-streamed event will raise funds for World Health Organization.
Saskia Meyer will remain at company as UK marketing director.
Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.
Soft-drinks giant announced 6.1% boost to revenue in second quarter.
Drinks brand reported organic revenue growth of 14% in EMEA.
It will serve free peanut butter flavoured coffee and cookies.
'Live for now' gives way to 'For the love of it'.