Advertising news and opinion from international thought leaders

August 20, 2018 by Daniel Farey-Jones

Food company PepsiCo is branching out into new territory with the $3.2bn (£2.5bn) purchase of SodaStream, the manufacturer of machines

May 24, 2018 by Simon Gwynn

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

February 19, 2018 by Gurjit Degun

Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in

September 14, 2017 by Zoë Beery

As the Smithsonian enshrines the singer's artifacts, a look at how the industry has changed.

August 22, 2017 by Kathryn Luttner

The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.

August 18, 2017 by Alison Kanski

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory

August 16, 2017 by Simon Gwynn

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

August 10, 2017 by David Frederick

"Pitch Perfect" star Anna Camp and lifestyle bloggers helped the brand promote its new line of simpler recipes with this

July 29, 2017 by Simon Gwynn

Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials.

May 24, 2017 by Kathryn Luttner

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

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