Soft drinks

Articles: 7705 Results
A man looks down at a can of drink with a dubious look on his face

Heineken pushes no-alcohol beer in global campaign

Beer brand taps into 'Dry January' with focus on social events.

Pepsi Max: live bands, DJ sets and bespoke cocktails at Winter Wonderland

Pepsi recycles its 2020 Christmas ad and invests in offline experiences

Festive partnerships with Hyde Park Winter Wonderland and Backyard Cinema.

A still from Coca-Cola's Christmas ad "Chimney"

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

The youth-focused campaign promotes drinking more water.

Coca-Cola says it has doubled marketing spend year on year

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and

Evian capitalises on Cristiano Ronaldo's Coca-Cola snub

The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press

Delta, Coca-Cola now say they strongly oppose Georgia voting law

In an abrupt turnaround, the CEOs of both Atlanta-based companies are calling S.B. 202 unacceptable.

Pepsi’s newest permanent flavor: mango

It’s the brand’s first new permanent flavored cola in five years.

Coca-Cola cites three reasons for 35% adspend plunge in 2020

Drinks giant is beginning global agency review.

Pepsi Zero Sugar wants men to stop compromising

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free