Soft drinks

Articles: 7693 Results
Does Coke's pitch of its entire global agency roster smell of desperation?

Does Coke's pitch of its entire global agency roster smell of desperation?

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move

How PepsiCo addressed food insecurity among children amid pandemic

How PepsiCo addressed food insecurity among children amid pandemic

Many kids rely on school-funded meals. But what if schools close?

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

With crowds stuck at home, Pepsi campaign elevates fan experience

With crowds stuck at home, Pepsi campaign elevates fan experience

After years of sponsoring big cultural moments like the Super Bowl halftime show, the ads turn the camera on the

PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19

PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19

Soft-drinks giant has been 'a bit more selective' about adspend.

Pepsi partners Global Citizen and Lady Gaga for concert

Pepsi partners Global Citizen and Lady Gaga for concert

Live-streamed event will raise funds for World Health Organization.

Fever-Tree hires former Diageo marketer Jeremy Kanter as CMO

Fever-Tree hires former Diageo marketer Jeremy Kanter as CMO

Saskia Meyer will remain at company as UK marketing director.

Coke brings back CMO role as chief growth officer Francisco Crespo retires

Coke brings back CMO role as chief growth officer Francisco Crespo retires

Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.

Coca-Cola: Don't expect to see energy or coffee variants in US any time soon

Coca-Cola: Don't expect to see energy or coffee variants in US any time soon

Soft-drinks giant announced 6.1% boost to revenue in second quarter.

Brexit stockpiling helps boost Coca-Cola revenue

Brexit stockpiling helps boost Coca-Cola revenue

Drinks brand reported organic revenue growth of 14% in EMEA.

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