Soft drinks
Delta, Coca-Cola now say they strongly oppose Georgia voting law
In an abrupt turnaround, the CEOs of both Atlanta-based companies are calling S.B. 202 unacceptable.
Pepsi’s newest permanent flavor: mango
It’s the brand’s first new permanent flavored cola in five years.
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Coca-Cola cites three reasons for 35% adspend plunge in 2020
Drinks giant is beginning global agency review.
Pepsi Zero Sugar wants men to stop compromising
Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.
Tenzing plans to change the energy drink sector for good
Plant-based energy drink Tenzing has turned its focus to tackling the climate crisis.
Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
Does Coke's pitch of its entire global agency roster smell of desperation?
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move
How PepsiCo addressed food insecurity among children amid pandemic
Many kids rely on school-funded meals. But what if schools close?
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
With crowds stuck at home, Pepsi campaign elevates fan experience
After years of sponsoring big cultural moments like the Super Bowl halftime show, the ads turn the camera on the
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