Advertising news and opinion from international thought leaders

December 08, 2022 by Gurjit Degun

The work is available on Prime Video.

November 01, 2022 by Imogen Watson

France and Argentina set to go head-to-head in the final on 18 December.

October 04, 2022 by Imogen Watson

Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became

May 20, 2022 by Fayola Douglas

The platform connects emerging musical talent including British singer-songwriter Griff.

January 04, 2022 by Magda Ibrahim

Beer brand taps into 'Dry January' with focus on social events.

November 24, 2021 by Fayola Douglas

Festive partnerships with Hyde Park Winter Wonderland and Backyard Cinema.

November 23, 2021 by Imogen Watson

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he

July 29, 2021 by Fayola Douglas

The youth-focused campaign promotes drinking more water.

July 22, 2021 by Jessica Goodfellow

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and

June 17, 2021 by Diana Bradley

The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press

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