Soft drinks

Articles: 115 Results
Coca-Cola: Don't expect to see energy or coffee variants in US any time soon

Coca-Cola: Don't expect to see energy or coffee variants in US any time soon

Soft-drinks giant announced 6.1% boost to revenue in second quarter.

Brexit stockpiling helps boost Coca-Cola revenue

Brexit stockpiling helps boost Coca-Cola revenue

Drinks brand reported organic revenue growth of 14% in EMEA.

Pepsi unveils first new global brand platform in seven years

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

PepsiCo ventures into new territory with $3.2bn SodaStream acquisition

PepsiCo ventures into new territory with $3.2bn SodaStream acquisition

Food company PepsiCo is branching out into new territory with the $3.2bn (£2.5bn) purchase of SodaStream, the manufacturer of machines

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

Mountain Dew creates NBA All-Star pop-up with Kevin Hart

Mountain Dew creates NBA All-Star pop-up with Kevin Hart

Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in

From Selena to millenials, Latinos continue to shape the American marketing landscape

From Selena to millenials, Latinos continue to shape the American marketing landscape

As the Smithsonian enshrines the singer's artifacts, a look at how the industry has changed.

Brand Superfan of the Week: LaCroix's Big Dipper

Brand Superfan of the Week: LaCroix's Big Dipper

The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory

PepsiCo under fire as Trump backtracks on criticism of far-right

PepsiCo under fire as Trump backtracks on criticism of far-right

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

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