Soft drinks

Articles: 114 Results
Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

Mountain Dew creates NBA All-Star pop-up with Kevin Hart

Mountain Dew creates NBA All-Star pop-up with Kevin Hart

Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in

From Selena to millenials, Latinos continue to shape the American marketing landscape

From Selena to millenials, Latinos continue to shape the American marketing landscape

As the Smithsonian enshrines the singer's artifacts, a look at how the industry has changed.

Brand Superfan of the Week: LaCroix's Big Dipper

Brand Superfan of the Week: LaCroix's Big Dipper

The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory

PepsiCo under fire as Trump backtracks on criticism of far-right

PepsiCo under fire as Trump backtracks on criticism of far-right

Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.

Nestea takes tiny house on tour to spread 'less is more' message

Nestea takes tiny house on tour to spread 'less is more' message

"Pitch Perfect" star Anna Camp and lifestyle bloggers helped the brand promote its new line of simpler recipes with this

Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials.

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents

"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.

Why Coke was better than Pepsi at purposeful advertising

Why Coke was better than Pepsi at purposeful advertising

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.