Soft drinks

Articles: 7702 Results
Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign

The youth-focused campaign promotes drinking more water.

Coca-Cola says it has doubled marketing spend year on year

Coca-Cola says it has doubled marketing spend year on year

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and

Evian capitalises on Cristiano Ronaldo's Coca-Cola snub

Evian capitalises on Cristiano Ronaldo's Coca-Cola snub

The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press

Delta, Coca-Cola now say they strongly oppose Georgia voting law

Delta, Coca-Cola now say they strongly oppose Georgia voting law

In an abrupt turnaround, the CEOs of both Atlanta-based companies are calling S.B. 202 unacceptable.

Pepsi’s newest permanent flavor: mango

Pepsi’s newest permanent flavor: mango

It’s the brand’s first new permanent flavored cola in five years.

Coca-Cola cites three reasons for 35% adspend plunge in 2020

Coca-Cola cites three reasons for 35% adspend plunge in 2020

Drinks giant is beginning global agency review.

Pepsi Zero Sugar wants men to stop compromising

Pepsi Zero Sugar wants men to stop compromising

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

Tenzing plans to change the energy drink sector for good

Tenzing plans to change the energy drink sector for good

Plant-based energy drink Tenzing has turned its focus to tackling the climate crisis.

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.

Does Coke's pitch of its entire global agency roster smell of desperation?

Does Coke's pitch of its entire global agency roster smell of desperation?

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move

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