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Accenture acquires CreativeDrive
The deal will help clients “reinvent content creation,” Accenture said.
New leaders at Virtue represent diversity and call for others to ‘Come Through’
Krystle Watler and Genie Gurnani say more clients want to connect across audiences.
Good Humor kicks ice-cream truck jingle with racist past to the curb
The Unilever brand enlisted RZA of the Wu-Tang Clan to create a new melody.
Airbnb offers movie fans chance to stay in the last Blockbuster store on Earth
The 1990s-themed stay will be available only to people who live in the Oregon store's local area.
Dentsu Aegis Network organic revenue down a fifth in Q2
Organic revenue at parent company declines 17.3% and operating profit plunges 39.2%, although cost cuts announced in December have begun
There is now a mayo-themed Hellmann's Island on Animal Crossing
And its residents want to make change in the real world.
ViacomCBS's Sumner Redstone dies at age of 97
Media mogul led Viacom as executive chairman of board for almost 30 years.
WFH-centered survey at GS&P finds employees working longer, experiencing ‘rollercoaster’ days but also job satisfaction
The agency annually surveys employees but the lockdown prompted new questions about creativity, productivity and maintaining feelings of connection.
Facebook removed 7m Covid-19 misinformation posts in three months
Social network has shed light on scale of coronavirus misinformation problem.
More big moves at Huge as agency names new VP of strategy
Irina Kondrashova, formerly London-based director of brand strategy for Uber, will focus on the agency’s Google business.
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