Soft drinks
Does Coke's pitch of its entire global agency roster smell of desperation?
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move
How PepsiCo addressed food insecurity among children amid pandemic
Many kids rely on school-funded meals. But what if schools close?
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
With crowds stuck at home, Pepsi campaign elevates fan experience
After years of sponsoring big cultural moments like the Super Bowl halftime show, the ads turn the camera on the
PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19
Soft-drinks giant has been 'a bit more selective' about adspend.
Pepsi partners Global Citizen and Lady Gaga for concert
Live-streamed event will raise funds for World Health Organization.
Fever-Tree hires former Diageo marketer Jeremy Kanter as CMO
Saskia Meyer will remain at company as UK marketing director.
Coke brings back CMO role as chief growth officer Francisco Crespo retires
Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.
Coca-Cola: Don't expect to see energy or coffee variants in US any time soon
Soft-drinks giant announced 6.1% boost to revenue in second quarter.
Brexit stockpiling helps boost Coca-Cola revenue
Drinks brand reported organic revenue growth of 14% in EMEA.
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