Soft drinks
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Pernod Ricard depicts startling reality of inebriation in responsible drinking campaign
The youth-focused campaign promotes drinking more water.
Coca-Cola says it has doubled marketing spend year on year
The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and
Evian capitalises on Cristiano Ronaldo's Coca-Cola snub
The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press
Delta, Coca-Cola now say they strongly oppose Georgia voting law
In an abrupt turnaround, the CEOs of both Atlanta-based companies are calling S.B. 202 unacceptable.
Pepsi’s newest permanent flavor: mango
It’s the brand’s first new permanent flavored cola in five years.
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Coca-Cola cites three reasons for 35% adspend plunge in 2020
Drinks giant is beginning global agency review.
Pepsi Zero Sugar wants men to stop compromising
Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.
Tenzing plans to change the energy drink sector for good
Plant-based energy drink Tenzing has turned its focus to tackling the climate crisis.
Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’
Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.
Does Coke's pitch of its entire global agency roster smell of desperation?
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move
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