Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
Mountain Dew, the PepsiCo-owned soft drink, hosted a courtside pop-up with comedian Kevin Hart during the NBA All-Star 2018 in
As the Smithsonian enshrines the singer's artifacts, a look at how the industry has changed.
The L.A. rapper loves the sparkling water so much that he wrote a summer anthem about the bubbly beverage.
Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory
Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from the president.
"Pitch Perfect" star Anna Camp and lifestyle bloggers helped the brand promote its new line of simpler recipes with this
Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials.
Bai CMO Michael Simon on moving creative in-house, selling surprise and the brand's new corporate parents
"It's cheaper" to work with an in-house agency and there's "more agility," says the beverage brand's lead marketer.
Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.
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