Advertising news and opinion from international thought leaders

January 04, 2022 by Magda Ibrahim

Beer brand taps into 'Dry January' with focus on social events.

November 24, 2021 by Fayola Douglas

Festive partnerships with Hyde Park Winter Wonderland and Backyard Cinema.

November 23, 2021 by Imogen Watson

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he

July 29, 2021 by Fayola Douglas

The youth-focused campaign promotes drinking more water.

July 22, 2021 by Jessica Goodfellow

The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and

June 17, 2021 by Diana Bradley

The Portuguese football star made it clear he is not a fan of the soft drink at a Monday press

April 01, 2021 by Betsy Kim

In an abrupt turnaround, the CEOs of both Atlanta-based companies are calling S.B. 202 unacceptable.

March 18, 2021 by Mariah Cooper

It’s the brand’s first new permanent flavored cola in five years.

March 12, 2021 by Gideon Spanier

Drinks giant is beginning global agency review.

March 01, 2021 by Mariah Cooper

Pepsi created more than 70 different voice-overs to reach men in moments where they face trade-offs.

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