Wu talks about innovation, brand purpose and the DE&I movement.
This week’s agency news, people on the move and brand buzz.
“Food for Mood” helps consumers develop mindful shopping, cooking and eating habits.
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.
Noosa Yoghurt and Unnecessary Inventions’ host Matty Benedetto showed some unnecessary yet hilarious ways to eat yogurt.
The campaign will trigger donations to the Boys & Girls Club of America.
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
“All this for someone that hates them,” the brand tweeted.
Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.