Grocery food
Campaign Chemistry: Del Monte CMO Bibie Wu
Wu talks about innovation, brand purpose and the DE&I movement.
Movers & Shakers: Amazon, Pizza Hut, Budweiser, Starbucks and more
This week’s agency news, people on the move and brand buzz.
Whole Foods and Headspace launch IGTV series
“Food for Mood” helps consumers develop mindful shopping, cooking and eating habits.
Conagra's DeLu Jackson uses data to deliver
The VP of precision marketing favors data-driven tools and strategy in the recipe to targeted messaging.
Senior Kraft Heinz marketer: As ecommerce grows, profitability must be addressed
As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.
Ad of the week: Noosa Yoghurt’s ‘For the Love of Noosa’
Noosa Yoghurt and Unnecessary Inventions’ host Matty Benedetto showed some unnecessary yet hilarious ways to eat yogurt.
Chips Ahoy! and Dominic “The Shoe Surgeon” Ciambrone partner on mascot’s new look
The campaign will trigger donations to the Boys & Girls Club of America.
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerates consumer shifts.
‘We should not have entered this conversation’: Bagel Bites deletes Capitol riot tweet
“All this for someone that hates them,” the brand tweeted.
Spoons at the ready: Nutella calls creative pitch
Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.
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