Confectionery

Articles: 935 Results
M&M’s returns to the Super Bowl with “Come Together” ad

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Inside Oreo’s colorful collaboration with Lady Gaga

Inside Oreo’s colorful collaboration with Lady Gaga

Oreo senior director Justin Parnell dishes on how the partnership came about.

Mondelez hires MediaMonks and Publicis Groupe for global content production

Mondelez hires MediaMonks and Publicis Groupe for global content production

Food advertiser wants to create more personalised content.

6 takeaways from 'Skittles commercial: the Broadway musical'

6 takeaways from 'Skittles commercial: the Broadway musical'

Confectionery brand launched an anti-advertising advertising musical on Super Bowl Sunday.

Snickers aims for youth appeal with Elton John 'rap battle' ad

Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley

Snickers creates escape room experience to launch new variants in US

Snickers creates escape room experience to launch new variants in US

Snickers is creating an "intense" pop-up in the US featuring escape room-style games.

Godiva seeks agency to develop unified global brand strategy

Godiva seeks agency to develop unified global brand strategy

Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.

Trolli candy wants you to check out Deadpool's package

Trolli candy wants you to check out Deadpool's package

"No other brand partnership is positioned to do something as disruptive and edgy as this."

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free