Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month
Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.
"No other brand partnership is positioned to do something as disruptive and edgy as this."
Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.
WPP, Publicis Groupe and Omnicom are on alert as Mars has called a $1.4 billion global media review to consolidate
During this year's Big Game, only one person will get to taste the rainbow.