Confectionery
Snickers aims for youth appeal with Elton John 'rap battle' ad
Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"
Mars consolidates £1.4bn global media planning and buying into MediaCom
Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month
Mars CMO Andrew Clarke promoted to lead confectionery division
Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley
Snickers creates escape room experience to launch new variants in US
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Godiva seeks agency to develop unified global brand strategy
Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.
Trolli candy wants you to check out Deadpool's package
"No other brand partnership is positioned to do something as disruptive and edgy as this."
Snickers serves up more lols in BBDO New York ads for two new flavors
'Human' for M&M's by BBDO New York
Mars creates 'candy-inspired' salon for Valentine's Day in New York
Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.
Mars puts agencies on alert with $1.4 billion global media consolidation
WPP, Publicis Groupe and Omnicom are on alert as Mars has called a $1.4 billion global media review to consolidate
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