Confectionery

Articles: 115 Results
Snickers aims for youth appeal with Elton John 'rap battle' ad

Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley

Snickers creates escape room experience to launch new variants in US

Snickers creates escape room experience to launch new variants in US

Snickers is creating an "intense" pop-up in the US featuring escape room-style games.

Godiva seeks agency to develop unified global brand strategy

Godiva seeks agency to develop unified global brand strategy

Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.

Trolli candy wants you to check out Deadpool's package

Trolli candy wants you to check out Deadpool's package

"No other brand partnership is positioned to do something as disruptive and edgy as this."

Snickers serves up more lols in BBDO New York ads for two new flavors

Snickers serves up more lols in BBDO New York ads for two new flavors

, BBDO New York for Snickers
'Human' for M&M's by BBDO New York

'Human' for M&M's by BBDO New York

, BBDO New York for M&M's
Mars creates 'candy-inspired' salon for Valentine's Day in New York

Mars creates 'candy-inspired' salon for Valentine's Day in New York

Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.

Mars puts agencies on alert with $1.4 billion global media consolidation

Mars puts agencies on alert with $1.4 billion global media consolidation

WPP, Publicis Groupe and Omnicom are on alert as Mars has called a $1.4 billion global media review to consolidate

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