Confectionery
Cadbury and Oreo owner splits $1.6bn global media account
WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Maltesers partners Google Cloud to bake AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
Reese’s gets salty with March Madness Twitter sweepstakes
The social media campaign aims to get fans to share their ‘saltiness’ about the tournament.
‘Trading one problem for another’: Twitter users baffled by Krispy Kreme’s free doughnut offer to vaccinated customers
“If you don’t qualify yet, don’t worry. Krispy Kreme still offers affordable preexisting conditions,” joked The Daily Show.
Mars CMO credits long-term commitment for its creative success
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.
Inside Oreo’s colorful collaboration with Lady Gaga
Oreo senior director Justin Parnell dishes on how the partnership came about.
Mondelez hires MediaMonks and Publicis Groupe for global content production
Food advertiser wants to create more personalised content.
6 takeaways from 'Skittles commercial: the Broadway musical'
Confectionery brand launched an anti-advertising advertising musical on Super Bowl Sunday.
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