Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.
"No other brand partnership is positioned to do something as disruptive and edgy as this."
Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.
WPP, Publicis Groupe and Omnicom are on alert as Mars has called a $1.4 billion global media review to consolidate
During this year's Big Game, only one person will get to taste the rainbow.
Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday Made Extraordinary."
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