Food advertiser wants to create more personalised content.
Confectionery brand launched an anti-advertising advertising musical on Super Bowl Sunday.
Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"
Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month
Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
Godiva, the luxury chocolate brand, has kicked off a review of its global advertising agency requirements.
"No other brand partnership is positioned to do something as disruptive and edgy as this."