Confectionery

Articles: 940 Results
Mars named vice chair of Unstereotype Alliance

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Maltesers partners Google Cloud to bake AI cakes

Maltesers partners Google Cloud to bake AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Reese’s gets salty with March Madness Twitter sweepstakes

Reese’s gets salty with March Madness Twitter sweepstakes

The social media campaign aims to get fans to share their ‘saltiness’ about the tournament.

‘Trading one problem for another’: Twitter users baffled by Krispy Kreme’s free doughnut offer to vaccinated customers

‘Trading one problem for another’: Twitter users baffled by Krispy Kreme’s free doughnut offer to vaccinated customers

“If you don’t qualify yet, don’t worry. Krispy Kreme still offers affordable preexisting conditions,” joked The Daily Show.

Mars CMO credits long-term commitment for its creative success

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source

M&M’s returns to the Super Bowl with “Come Together” ad

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Inside Oreo’s colorful collaboration with Lady Gaga

Inside Oreo’s colorful collaboration with Lady Gaga

Oreo senior director Justin Parnell dishes on how the partnership came about.

Mondelez hires MediaMonks and Publicis Groupe for global content production

Mondelez hires MediaMonks and Publicis Groupe for global content production

Food advertiser wants to create more personalised content.

6 takeaways from 'Skittles commercial: the Broadway musical'

6 takeaways from 'Skittles commercial: the Broadway musical'

Confectionery brand launched an anti-advertising advertising musical on Super Bowl Sunday.

Snickers aims for youth appeal with Elton John 'rap battle' ad

Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"

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