Articles: 943 Results
Promotional graphic for Chupa Chups' latest Roblox game 'Skate & Create'

Chupa Chups targets Gen Z with Roblox in-game skating experience

Activation is first of its kind for Wavemaker.

M&Ms store, London (©GettyImages)

What Mars wants from retail media networks

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add

Oreos surround a blue Mondelez sign. Photo: Getty Images

Cadbury and Oreo owner splits $1.6bn global media account

WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business.

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Maltesers partners Google Cloud to bake AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Reese’s gets salty with March Madness Twitter sweepstakes

The social media campaign aims to get fans to share their ‘saltiness’ about the tournament.

‘Trading one problem for another’: Twitter users baffled by Krispy Kreme’s free doughnut offer to vaccinated customers

“If you don’t qualify yet, don’t worry. Krispy Kreme still offers affordable preexisting conditions,” joked The Daily Show.

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source

M&M’s returns to the Super Bowl with “Come Together” ad

The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy.

Inside Oreo’s colorful collaboration with Lady Gaga

Oreo senior director Justin Parnell dishes on how the partnership came about.


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