Four-minute film illustrates tastes found in XO through alien landscapes.
Heat: "CMOs today are charged with growing the business and, as a result, they need partners that aren't just ad
The campaign was created in partnership with Virtue.
The transparency move is announced with two new Medieval-style ads.
Vodka brand's experience features cocktail bar and recipes at JFK Airport.
Diageo brand has also brought on a new agency for digital work.
"Sleighin' the Holidays" is part of the brand's continued effort to not take wine so seriously.
It follows the launch of numerous successful drives in recent months.
The beer is inspired by a yeast discovered in Patagonia.