At Advertising Week, US VP Esther Garcia explained how the cross-border beer brand jumped into a major debate.
Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made
Italian spirits company Gruppo Campari has chosen a team drawn from across WPP's agencies to be its global partner for
Top marketers aim to reach a young, multicultural audience during this week's Major League Soccer All-Star Game.
The "Cheers" actor saddles up to a bar and tries to convince patrons that he's just a regular guy who
The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the
A 15-part video series teaches viewers how to make 20 original recipes.
Established businesses are increasingly seeing the value in partnering with entrepreneurs--and observing a few key principles can maximize the chance
The Hawaiian beer brand reaches those who can't put down their smartphones on their smartphones
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