Alcohol
Campari teams up with Yard NYC to expand brand reach outside of Europe
How Strongbow hopes to crack new markets with global campaign
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Bacardi sets sights on vacant marketplace with new premium rum
Vice president Ned Duggan is on a mission to recruit a whole new generation of rum drinkers.
Budweiser 'threw away rule book' to nail purpose-driven marketing
Making the world a better place is making the beer giant even more profitable.
Ciroc to hold female empowerment events series in US
Ciroc, the vodka brand owned by Diageo, is holding a series of events around female empowerment in the US.
With 'Anchors Up,' Pacifico launches first national integrated campaign
Millennial males are the laser-focus target market for this laid-back brand.
Pacifico fights to become America's top beer brand with new spots from Cramer-Krasselt
Shazam and Glenlivet partner to bring back coded single malt
Shazam and Glenlivet have launched The Glenlivet Code, a limited-edition single malt whisky and the latest in its annual release
Meet Jane Walker, the Black Label icon of Women's History Month
A limited edition bottle honors historic and modern women leaders.
Vodka and nudity is a winning combination in Absolut's new "Nothing to Hide" campaign
BBH London showcases real employees in their birthday suits in new spots that make everything clear.
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