Alcohol
Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze
AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.
Punchy Heineken ads celebrate seizing the moment
Publicis New York is at the helm of these fun spots.
Patrón Tequila targets 'spirits aficionados' with US tour
Patrón Tequila is touring the US with a series of pop-ups to serve Americans with bespoke cocktails.
Baileys picks VML as global digital agency
Diageo's popular cream liqueur brand Baileys has appointed VML London as its global digital agency of record following a competitive
One-word answers with Bacardi VP Ned Duggan
The rum connoisseur offers his candid, brand-side take on the industry and its challenges.
Bud Light creates US summer festival with Sam Hunt and Lil Jon
Bud Light, the lager brand, is creating a one-day summer music festival in South Carolina featuring Sam Hunt, Lil Jon,
Campari teams up with Yard NYC to expand brand reach outside of Europe
How Strongbow hopes to crack new markets with global campaign
It's a big brand in the UK, but in its new global campaign Strongbow faces the challenge of talking to
Bacardi sets sights on vacant marketplace with new premium rum
Vice president Ned Duggan is on a mission to recruit a whole new generation of rum drinkers.
Budweiser 'threw away rule book' to nail purpose-driven marketing
Making the world a better place is making the beer giant even more profitable.
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