Food and Drink
10 ways to push consumer brands forward
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming
Mondelez consolidates global creative with WPP and Publicis
The CPG food giant will also work with several "guest specialist agencies."
How Lorissa's Kitchen is tapping into a male-focused category
The jerky brand used an all-female creative team and female-led production group on its new campaign.
You will never unsee Jif's man-squirrel in new spots from Publicis
The creative shop launched a double campaign with Jif and Smuckers.
Ad of the Week: Absolut, Lizzo embrace boldness in new spot
The hotshot singer-rapper brings the vodka brand's Juice product to life.
Ad of the Week: Keystone Light nails its demographic with free rent drive
The beer brand is offering to pay 12 months worth of living expenses for 13 people.
New Kraft Heinz CEO pledges to rein in agency fees and production costs
Miguel Patricio took control at the struggling food company on 1 July.
Mother LA wins creative duties for Sonic
The brand bids farewell to Goodby Silverstein and Partners after eight years together.
OWYN CMO: 'We're at war to fight misinformation with cold hard facts'
The 100% plant-based protein shake brand is not holding back with its marketing strategy.
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