Food and Drink
The partnership takes advantage of a rise in searches for Christmas inspiration ideas.
The soft-drinks brand brought social in-house in 2022.
Meanwhile, North America creative activity soars.
The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
Partnership with Mental Health Swims will see free swimming events featuring Wagamama pop-ups.
Grupo Bimbo has consolidated its media account.
Activation is first of its kind for Wavemaker.
Playing on the brand's own fandom by connecting it to others is the pinnacle of advertising.
'As featured in' includes collaboration with London-based streetwear brand Palace.