Food and Drink
Pinterest and Aldi collaborate on secret Christmas inspiration board
The partnership takes advantage of a rise in searches for Christmas inspiration ideas.
Britvic places social account under review
The soft-drinks brand brought social in-house in 2022.
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Global new-biz round-up: Media outlook worsens with fewer major moves
Meanwhile, North America creative activity soars.
General Mills names global media agency
The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.
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Oatly on daring ‘big dairy’ to show off its climate hoofprint
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
Wagamama dips into open water and steaming ramen in new TV spot
Partnership with Mental Health Swims will see free swimming events featuring Wagamama pop-ups.
New York Bakery Co owner appoints global media agency
Grupo Bimbo has consolidated its media account.
Chupa Chups targets Gen Z with Roblox in-game skating experience
Activation is first of its kind for Wavemaker.
McDonald’s knows it should be thinking 'fans', not 'customers' – and I’m lovin’ it
Playing on the brand's own fandom by connecting it to others is the pinnacle of advertising.
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McDonald’s showcases its starring role in classic films and TV
'As featured in' includes collaboration with London-based streetwear brand Palace.
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