Food and Drink
Activation will feature non-alcoholic cocktails and yoga.
Diageo brand has also brought on a new agency for digital work.
"Sleighin' the Holidays" is part of the brand's continued effort to not take wine so seriously.
The shop has released a documentary to celebrate the former town of Mayo in Florida.
It follows the launch of numerous successful drives in recent months.
Christopher Wylie talks to Campaign about creativity and data misuse.
The brand has significantly upped its marketing budget for an end-to-end business transformation.
It comes hot on the heels of Jet's relaunch and same-day food delivery service launch.
The marketing pro shares what he looks for in agency partners and the biggest obstacle facing brands today.
Argonaut's Hunter Hindman and Red Tettemer O'Connell + Partners' Steve Red give honest takes on what they think of the